- Develop integrated digital strategies aligned with clients' marketing and business objectives- Translate client briefs and business challenges into digital objectives, audiences, channel strategies, customer journeys and measurable KPIs- Recommend digital channel mixes across paid social, search, display, content, email, websites, SEO and other platforms- Partner with Account Managers on quarterly and annual client marketing strategies- Challenge client briefs and assumptions using data, consumer behaviour and market insights- Develop campaign measurement frameworks and define success metrics- Conduct audience, market, competitor and digital trend research- Analyze campaign and platform performance and identify optimization opportunities- Translate data into actionable recommendations for clients and internal teams- Participate in client meetings as the agency's digital strategy subject-matter expert- Present digital strategies, insights and recommendations to clients- Identify digital opportunities and advise clients on emerging digital trends- Develop campaign frameworks across awareness, consideration, conversion and retention- Define audience segmentation, targeting, messaging and channel roles- Collaborate with campaign implementers and channel specialists- Identify testing opportunities across audiences, messaging, creative, landing pages and channel mix- Explore responsible applications of AI across strategy, research, personalization, content, analytics and optimization- Identify technology and automation opportunities to improve agency workflows- Share digital trends,



platform developments and emerging technologies with the agency- Collaborate with Account Management, Creative and Digital teams on strategy, execution and deliverables- Contribute digital strategy and insights to new-business pitches and proposals- Identify cross-sell and upsell opportunities and contribute to new digital products, services and capabilities for Caribbean IdeasRequirements- 3-5+ years of experience in digital marketing, digital strategy, performance marketing or integrated marketing- Agency experience strongly preferred- Demonstrated experience developing digital strategies rather than solely executing campaigns- Experience across multiple digital channels, including paid social, search, display, social media, content, email, websites and SEO- Experience using data and analytics to evaluate marketing performance and develop recommendations- Experience presenting recommendations and strategic thinking to clients or senior stakeholders- Experience working with cross-functional creative,



account management and digital teams- Experience across multiple client accounts or industries is an asset- Strong strategic and analytical thinking- Ability to translate business objectives into marketing strategies- Strong understanding of digital consumer behaviour- Data interpretation and insight generation- Excellent presentation and storytelling skills- Strong written and verbal communication- Creative problem‑solving- Strong research skills- Ability to simplify complex digital concepts- Cross-functional collaboration- Ability to manage multiple clients and priorities- Strong understanding of AI and emerging technology- Ability to influence without direct authorityCore CompetenciesDemonstrates expertise in developing integrated digital strategies that align with client objectives, utilizing data-driven insights to optimize marketing performance across various digital channels. Proficient in audience segmentation, campaign measurement, and presenting actionable recommendations to clients.Highest-signal resume keywords- Digital Strategy Development- Data Analysis and Interpretation- Cross-Channel Marketing Expertise- Client Presentation Skills- AI and Emerging Technology UnderstandingATS Optimization KeywordsHard Skills- Digital Marketing- Performance Marketing- SEO- Paid Social- Email Marketing- Content Marketing- Campaign Measurement- Audience Segmentation- Market Research- Data-Driven RecommendationsSoft Skills- Strategic Thinking- Analytical Thinking- Creative Problem-Solving- Cross-Functional Collaboration- Excellent CommunicationIndustry Keywords- Integrated Marketing- Digital Consumer Behaviour- Campaign Optimization- Client Management- Emerging Digital Trends#J-18808-Ljbffr

📌 Digital Marketing Strategist (España)
🏢 Jobtailor
📍 España