Job Title: Senior Paid Media SpecialistDepartment: MarketingLocation: MarbellaReports to: Programmatic SpecialistWe are looking for a creative, analytical and hands‐on Senior Paid Media Specialist to build, develop and scale paid social for our growing portfolio of sweepstakes brands.This is an exciting opportunity for someone who wants to take ownership of paid social from the ground up and play an important role in growing multiple consumer-facing brands.The RoleAs our Senior Paid Media Specialist, you will be responsible for building and managing paid social campaigns for our sweepstakes brands, with a strong initial focus on Meta (Facebook & Instagram).You will work hands‐on with everything from account and campaign setup, audience targeting and creative testing to tracking, optimisation and performance analysis.You will work closely with our Digital Acquisition Manager, Programmatic Specialist, designers, and other members of the marketing team to ensure that our paid social activities support the overall acquisition strategy.Key ResponsibilitiesBuild and develop the paid social presence for our sweepstakes brandsSet up, manage and optimise paid campaigns across MetaDevelop and test new audiences, targeting strategies and retargeting campaignsPlan and execute creative testing strategies across different brands and campaignsWork closely with designers and content creators to develop engaging, high‐performing adsWrite and test advertising copy and messagingContinuously A/B test creatives, formats, audiences and campaign structuresMonitor campaign performance and optimise towards KPIs such as CPA, ROAS,



CTR and conversion rateUse data‐driven insights to make informed decisions on budget allocation and targeting strategiesIdentify opportunities to scale successful campaignsWork with technical teams to implement, test and maintain tracking integrations such as Meta CAPI, pixels and SDKsMonitor data quality and investigate discrepancies between advertising platforms, analytics tools and internal reportingSupport the development of the brands' organic social media presence and content strategyExplore additional paid social channels such as TikTok, Snapchat, YouTube and other relevant platformsStay up to date with social media trends, platform developments and new advertising opportunitiesEnsure advertising activities follow relevant platform policies and requirements, particularly those applicable to the sweepstakes industryProvide regular reporting, analysis and actionable insights on campaign performanceWho We Are Looking ForWe are looking for someone who understands both the creative and performance sides of social media advertising.You enjoy testing new ideas, analysing the results and quickly turning insights into better campaigns. You are comfortable working independently, taking ownership and building structures and processes from the ground up.You have:Minimum 3 years of hands‐on experience managing performance‐focused Meta/Facebook campaigns,



ideally with a strong focus on lead generation or customer acquisitionProven hands‐on experience with Meta Ads Manager, including setting up Meta advertising accounts and campaigns from scratchStrong experience running paid campaigns across Facebook and InstagramExperience with audience targeting, retargeting and campaign optimisationExperience with Meta CAPI, pixels and conversion trackingExperience with MMPs, GA4, GTM and/or analytics platforms such as PostHogA good understanding of performance marketing metrics, attribution and trackingExperience with creative testing and A/B testingStrong analytical skills and a data‐driven mindsetA good understanding of what makes social media advertising convertThe ability to work independently and take ownershipStrong communication skills and the ability to collaborate with designers, content creators, technical teams and acquisition teamsExperience from sweepstakes, social casino, gaming, iGaming, e-commerce, entertainment or other high-volume B2C industries is considered a strong advantage.Experience advertising products or services in industries with complex platform policies and advertising restrictions is also highly valuable.What We OfferYou will have the opportunity to help build the paid social function for a portfolio of growing sweepstakes brands.This is not a role where you simply inherit an established setup. You will have the freedom to test, learn and help define how we approach paid social across our brands.You will join an international, fast-moving environment where ideas can quickly turn into campaigns and where performance, creativity and continuous experimentation are at the heart of how we work.

📌 Senior Paid Media Specialist (Montejo de Tiermes)
🏢 Hero Gaming
📍 Montejo de Tiermes