PURPOSE

CONMED is seeking a Sales Representative to drive growth of the General Surgery product portfolio in Belgium. This field-based role is responsible for managing the full sales cycle within the assigned territory, developing strategic hospital accounts, supporting product adoption in the operating room, and achieving annual sales objectives while maintaining high customer satisfaction and long-term account growth in line with CONMED’s vision and values.

CONMED’s mission is to manufacture, promote, sell, and service innovative, high-quality products for healthcare professionals and administrators in the Benelux, while demonstrating thoughtful leadership and acting as a responsible member of the global communities in which we conduct business.

Call points include: General Surgeons, Urologists, Gynecologists, Thoracic Surgeons, Bariatric Surgeons, Procurement and Tender Departments, OR Management, OR Staff, Sterilization Services, Biomedical and Med-Tech Departments.

RESPONSIBILITIES and ROLE

· Promote and sell CONMED products and services to current and potential customers, managing the full sales cycle from opportunity identification to closing, with a clear focus on monthly activity, pipeline quality and annual territory sales objectives. Pricing deviations from list price require management pre-approval.

· Prepare and execute a territory business plan, updated monthly and agreed with your manager, including account segmentation, priority hospitals, product focus, pipeline actions, tender opportunities and competitive conversion targets.

· Organize time management to maximize customer target audience by way of appointments. Assemble action plans and schedules to identify specific targets and to project the number of contacts to be made.

· Ability to translate clinical benefits into clear customer value, supported by product knowledge, evidence-based messaging and compliant commercial proposals.

· Strong ownership of territory performance, including forecasting accuracy, pipeline progression, account penetration, competitive conversions and new business generation.

· Comfortable working in a hybrid environment, combining field visits, remote customer follow-up, digital communication and internal collaboration.

· Maintain accurate CRM discipline by recording customer interactions, opportunities, pipeline status, next steps, trials, evaluations, competitor information and forecast updates in a timely and consistent manner.

· Prepare business proposals, value-based pricing quotes, tender input and customer presentations required to support product adoption or close sales.



Work closely and in a timely

manner with office administration, customer service, marketing and management where requested.

· Organize and manage a portfolio of carry-in sample products and collateral to support the call program, trials, and meetings.

· Coordinate product trials, evaluations and in-service training with customers, ensuring clear objectives, documented outcomes, follow-up actions and conversion plans.

· Build strong relationships with key opinion leaders, surgeons, OR stakeholders and hospital decision-makers to support clinical education, product differentiation and sustainable account growth.

· Use digital tools, Microsoft 365, CRM, analytics and available AI-supported productivity tools responsibly to improve territory planning, customer preparation, reporting quality and follow-up execution.

· Learn anatomical structures, acronyms, clinical and surgical procedures to appropriately support and demonstrate products.

· Communicate regularly with your manager and utilize his/her experience to strengthen your business acumen. Respond/acknowledge communications received within 24 hours.

· Engage with team to share in market developments, success stories and shortfalls to foster positive spirit and team building between peers, manager and marketplace.

· Take initiative by recommending new ideas, conducting market intelligence, gathering business opportunities, and including them in the monthly report or sharing them with the team by email if they are important to business practice.

· Understand and conform to company rules and policies, including business conduct, corporate ethics, quality system compliance, and regulatory affairs requirements. Take affirmative steps to learn the specific policies and requirements that apply to this job position. Incorporate requirements of ethics, quality systems, and other corporate policies into day-to-day activities and long-range planning and decision-making. Seek advice from appropriate management or functional departments when necessary to ensure compliance with corporate policies and regulations.

· Be customer-centric, with an emphasis on supporting and enriching customer and KOL relationships,



and identifying and resolving client concerns.

· Complete and submit timely expense reports.

· Other duties as assigned.

EDUCATION

· University degree or equivalent work experience in a relevant field.

WORK EXPERIENCE

· Minimum two years of field sales experience, preferably in medical devices, hospital sales or a surgical environment.

· Experience building and maintaining relationships with surgeons, OR stakeholders, procurement teams and hospitals in Belgium is strongly preferred.

· Experience and knowledge of surgical procedures, hospital sales processes, and operating room environments are preferred.

· Experience with public tenders, framework agreements, value-based selling, CRM usage and pipeline management is an advantage.

KNOWLEDGE and SKILL REQUIREMENTS

· Familiarity with laparoscopy and the ability to adapt to the needs of the surgeon is preferred, understanding Hospitals & OR protocol.

· Knowledge of the Belgian hospital landscape, including regional language and procurement differences across Flanders, Wallonia and Brussels.

· Excellent communication skills, reading, writing & arithmetic skills acquired through a college degree or equivalent.

· Fluency in Dutch; good command of English is required.

· Applied understanding of current office and sales technologies, including Microsoft 365, CRM systems and related business systems.

· Ability to persuade and influence others.

· Ability to develop and deliver presentations as well as create, compose and edit written materials.

· Demonstrate professionalism and represent a positive company image to the team and public.

CHARACTER

· Early starter committed to long days where travel or traffic impinges on sales time.

· High ethical values, honesty and integrity.

· Self-confident, possessing courage and creativity.

· Commitment to continuous improvement, accept feedback and strive to be better each day.

· Self-motivated, energetic, enthusiastic and goal oriented; willing to self-measure daily value to company.

TRAVEL

· This is a field-based position and requires residence within, or close to, the assigned Belgian territory. The role requires significant local travel to current and potential customers, with occasional travel to Benelux or European meetings, congresses and training events.

· Maintenance of a valid driver’s license is a requirement submitted as and when requested by HR to have a copy on personnel file.

· Willingness to work a adaptable schedule with occasional need for overnight and weekend travel, subject to management approval

📌 General surgery representative (España)
🏢 CONMED
📍 España