17 sep
|
Jobrapido
|
Barcelona
17 sep
Jobrapido
Barcelona
Remoto: Teletrabajo
OverviewIn this role you lead the paid search strategy for North America from Barcelona, owning campaigns across Google Ads and Microsoft Ads for multiple business lines. You manage a small team of Search Specialists and align PPC with cross-channel performance goals. You optimize bidding, audiences, GDN, YouTube, and Demand Gen while collaborating with the NAM Marketing team to drive measurable growth. This is a hands-on leadership position shaping a scalable, data-driven paid search program.Compensaciones / Beneficiossalary 40k–45k plus bonusfull-time permanent contracthybrid/remote work optionwellness & fun activitiesdiscounts for District and rentalslife insurance and private medical after 6 monthsResponsabilidadesOwn and manage PPC campaigns across US and Canada for Google Ads and Microsoft AdsLead and develop a team of Search Specialists with strategic direction and daily guidanceDevelop and execute bidding strategies, including automated and smart biddingManage and optimize Audiences, GDN, YouTube, and Demand Gen campaignsConduct regular SQR analysis and perform keyword optimizationImprove ad copy, extensions,
and landing page alignment for conversionsMonitor performance, analyze data, and deliver actionable insightsCollaborate with NAM Marketing to integrate paid search into cross-channel initiativesManage budget pacing and support forecasting across NAM paid search programsStay current on platform updates, industry trends, and best practicesRequisitos principales4+ years of hands-on paid search experience in Google Ads and Microsoft AdsProficiency with SA360 for campaign and bid managementDeep understanding of automated bidding strategies at scaleExpertise in A/B testing and optimizationStrong SQRs and keyword optimization experienceData-driven reporting and analytics skillsExperience using automation to improve data, ad copies, and performanceProven ability to deliver PPC-driven performance improvementsExperience with GA4, CM360, and Adobe AnalyticsPeople management experience or readiness to leadExcellent communication, project management, and organizational skillsNative or fluent Englishleadershipcommunicationanalytical thinkingSA360Google AdsMicrosoft Ads
📌 Paid Search Team Leader - barcelona
🏢 Jobrapido
📍 Barcelona