Overview
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As a Yield & Programmatic Partner, you will maximize Wallapop’s ad revenue through strategic inventory management, pricing optimization, and strong partner relationships, while protecting advertiser quality and user experience. You’ll develop end-to-end yield strategies across direct, programmatic, and network demand, and collaborate with sales, product, and ad tech to drive revenue growth at scale. This role offers ownership of auction configurations, partner onboarding, and performance forecasting in a global context.
Compensaciones / Ventajas
generous learning budget
private health insurance
flexible working hours
language courses (English, Catalan & Spanish)
relocation package
6+ holidays per year
Responsabilidades
Develop and execute yield strategies across direct sales, programmatic, and network demand channels
Set and optimize floor prices, waterfalls, and auction configurations to maximize revenue per impression
Maximize revenue from indirect demand sources including Open Bidding SSPs, Idealo, AdMob, and ad networks
Analyze inventory performance and identify revenue opportunities with actionable recommendations
Forecast revenue, manage pacing against targets, and report performance trends
Negotiate rates, terms, and SLAs with programmatic partners, SSPs,



and ad networks
Onboard and evaluate new demand sources and measure incremental value and auction efficiency
Manage relationships with programmatic buyers, agencies, and demand partners
Optimize demand path to reduce auction inefficiencies and maximize advertiser competition
Partner with Ad Tech Lead on yield strategy implementation, testing, and troubleshooting
Coordinate with sales on inventory allocation and direct vs. programmatic balance
Collaborate with product on ad placement strategy, user experience impact, and inventory roadmap
Requisitos principales
5+ years in Programmatic, AdOps, or AdTech on the publisher side (preferably in a marketplace or large media xqbhyrx group)
Strong knowledge of the programmatic ecosystem, vendors, technologies, trends, and challenges
Hands-on experience in yield management, SSP management, and ad tech troubleshooting
Highly analytical and data-driven with experience in A/B testing, revenue forecasting, and pricing optimization
Experience with analytics tools such as Looker and Google Analytics
Comfortable working in a global, international environment
Native or near-native English proficiency; Spanish is a plus
analytical mindset
data-driven decision making
collaboration and cross-functional communication
programmatic advertising
yield optimization
SSP management

📌 Yield & Programmatic Partner (Barcelona)
🏢 Wallapop
📍 Barcelona