Overview
Si le interesa solicitar este empleo, por favor, asegúrese de cumplir los siguientes requisitos que se enumeran a continuación.
As Global Head of Media Data at Puig, you will build and lead a centre of excellence across Paid, Owned and Earned media data to drive smarter investment decisions and scalable AI use cases. You will position media data as a strategic asset, partnering with Business, Tech and Data governance to ensure data quality and activation. You will define global strategy, governance, data products and end-to-end measurement frameworks, delivering measurable business impact. This role offers the opportunity to transform how media data informs strategy across markets and brands within an entrepreneurial, international culture.
Compensaciones / Incentivos
range of learning and development opportunities
international company with opportunities to grow
competitive compensation & benefits package
Responsabilidades
Define and lead the global Media Data strategy and roadmap
Position media data as a strategic asset supporting business growth and transformation
Build a long-term vision integrating measurement, consumer understanding and AI-driven use cases
Lead end-to-end media measurement strategy including attribution frameworks and brand/performance measurement
Oversee econometric and advanced analytics to quantify marketing impact and optimize investments
Drive holistic cross-channel performance measurement
Define and enforce global media data standards (tracking,



tagging, taxonomy) and KPI harmonization
Ensure data quality, consistency, and scalability across markets/platforms
Partner with Tech and Data Governance to build a robust ecosystem
Structure media data into reusable data products and drive adoption across brands and markets
Transform complex analyses into actionable business recommendations
Build strong narratives linking media performance, consumer behavior and business outcomes
Act as a trusted partner for senior stakeholders on media investment decisions
Interface between Business, Media, Tech and external partners
Collaborate with Global/Local Marketing, Agencies, Vendors and Data/Tech teams
Lead the capability-building and development of advanced analytics, xqbhyrx data product mindset and business translation of insights
Create a culture of excellence, ownership and innovation
Requisitos principales
12+ years in media analytics, data, or digital performance roles
Strong experience in advanced measurement (MMM, attribution, econometrics)
Proven track record managing complex, cross-functional programs
Experience leading teams and building data capabilities at scale
Background in consumer goods, beauty, or luxury is a strong plus
Strategic thinking
Excellent communication and influencing skills
Stakeholder management and collaboration
GA4, tagging and media tracking
Cross-channel measurement frameworks
SQL / BigQuery

📌 Global Head of - Media Data (Barcelona)
🏢 Puig
📍 Barcelona