Overview
La información a continuación detalla los requisitos del puesto, la experiencia esperada del candidato y las cualificaciones correspondientes.
In this role you will partner with performance marketing to translate data into measurable growth. You will build and deploy models, run experiments, and shape marketing investments across channels. You’ll collaborate with cross-functional teams to scale strategies and uncover high-impact opportunities. The role combines data science, experimentation, and analytics to optimize ROI in a global education marketplace. Join a fast-paced, human-led, tech-enabled environment that values learning and impact.
Compensaciones / Incentivos
monthly lessons allowance
Learning & Development budget
time off for self-development
equity
health insurance
relocation package
Responsabilidades
Collaborate with performance marketing teams to develop data solutions for optimizing campaigns, budgets, and results
Apply recommendation systems and clustering to identify effective combinations of search terms, ad copies, and landing pages
Scale new channels and refine targeting and bidding through regression models that assign predictive weights to funnel events




Lead rollout of LTV models and use insights to guide marketing investments and cross-functional strategy
Design and analyze A/B tests to measure marketing effectiveness using causal inference methods
Work with Data Engineering to build scalable data pipelines and evolve ETL processes while adopting new tools
Contribute to cross-company initiatives aligning with the data organization’s vision
Support applying predictive models in performance marketing channels
Requisitos principales
Extensive experience as a Data Scientist in a B2C performance marketing context
Knowledge xqbhyrx of bidding, incrementality, and attribution
Skilled in developing and deploying machine learning models
Experience with experimentation and A/B test design/evaluation
Experience in marketplaces or digital businesses with performance marketing
Strong SQL and Python coding skills
Creative, proactive approach to developing and evaluating new solutions
Advanced written and verbal English communication
Creative mindset
Proactive attitude
Curiosity and problem-solving
SQL
Python
Machine learning model development and deployment

📌 Senior Data Scientist - Marketing (Barcelona)
🏢 Preply
📍 Barcelona