Overview
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In this role, you will lead Ferrers global content strategy and establish a best-in-class Content Excellence model across brands. You’ll partner with Brand, Digital, Medical, and DD&Ai; teams to shape omnichannel content and accelerate AI-driven solutions, driving customer engagement and business performance. You will implement governance, enable global-to-local collaboration, and evolve content management capabilities within the Business Platform. This is a strategic, cross-functional role focused on scalable, compliant, and measurable content impact.
Compensaciones / Beneficios
volunteering opportunities
flexible working model
collaborative office environment
development and learning opportunities
wellbeing programs
remuneration customization
Responsabilidades
Lead global marketing content strategy aligned with corporate priorities and position content as a driver of engagement and business performance
Own end-to-end content lifecycle from strategy to reuse ensuring quality, consistency, and scalability
Design and implement a robust content governance model to enable effective global-local collaboration
Orchestrate omnichannel content experiences across digital and offline channels
Drive Content Operations and push evolution of the Content Management capabilities in the new Business Platform




Define and monitor content performance frameworks and KPIs to measure impact and optimize engagement
Lead innovation in content creation and management leveraging AI and emerging technologies
Partner with Brand Leads, Digital, Data & AI, Medical Excellence, Business Excellence, and Compliance to ensure compliant, customer-centric integration
Requisitos principales
Strong experience in international pharmaceutical marketing, ideally within Specialty Care, Rare Diseases, Biotech, or other highly regulated healthcare environments
Proven expertise in content strategy, omnichannel marketing, brand storytelling, and customer-centric communications with cross-channel engagement impact
Experience designing and managing Content Excellence, Content Operations, and Content Governance models xqbhyrx across organizations
Hands-on experience with content/marketing platforms such as Veeva Vault, CLM, CMS, DAM, CRM, Marketing Cloud or similar
Solid understanding of MLR review processes, regulatory and compliance for pharmaceutical materials
Strong analytical abilities to define content KPIs, measure performance, and derive actionable insights
Experience working in global–local operating models with global brands, regional stakeholders, and local markets
Demonstrated ability to influence and collaborate with cross-functional stakeholders
Excellent project management, communication, and stakeholder engagement skills
Fluent English
empathy
humility
curiosity
Veeva Vault
CLM
CMS

📌 Corporate Marketing Content Excellence Manager (Barcelona)
🏢 Ferrer
📍 Barcelona