Overview
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As a Customer Strategy Analyst, you will build and sustain a scalable analytics framework to monitor customer performance across markets. You’ll translate data into actionable insights to guide strategic initiatives and drive value for insurance-related businesses. You’ll partner with global and local teams to align KPIs and reporting, supporting data-driven decisions that impact retention, cross-selling, and overall customer strategy. This role sits in the Customer Strategy & AI team, contributing to Santander’s customer-centric transformation. You’ll work with advanced analytics to shape how we measure and improve customer outcomes.
Compensaciones / Beneficios
hybrid work model
Santander Open Academy learning access
competitive salary with bonuses
BeHealthy wellness programme
childcare support
employee discounts and diverse benefits
Responsabilidades
Develop and maintain a robust analytics environment to monitor customer performance across geographies
Define and standardize KPIs, metrics and methodologies for cross-country comparability




Design and enhance dashboards and reporting tools for clear visibility into customer performance
Track and analyze key KPIs (LTV, NPS, churn, base evolution, product holding) and flag deviations
Conduct deep-dive analyses to identify drivers, risks, and ROI of strategic initiatives
Segment customers to uncover insights and support hypothesis generation
Assess business impact of initiatives and support prioritization
Requisitos principales
3 years of professional experience in analytics within the insurance xqbhyrx industry
Proven data analysis, KPI monitoring and performance management experience
Experience with large, complex datasets from multiple sources
Bachelor’s degree in a related field
Very high proficiency in English and Spanish
Proficiency in SQL and Excel; experience with data visualization tools (Power BI, Tableau)
Strong analytical and problem-solving abilities
Ability to translate data into actionable business insights
Effective communication with non-technical stakeholders
SQL
Excel
Power BI

📌 Customer Strategy Analyst - Santander Insurance (Madrid)
🏢 Grupo Santander
📍 Madrid