Carrots is a fast‑moving studio building and scaling consumer

subscription

apps (iOS/Android). We manage meaningful monthly budgets and operate with a strict

payback

mindset.

We’re now hiring a

Senior User Acquisition Manager

to own performance across

Google & Meta , engineer smarter

conversion signals

with our data team, and expand into

ASA/ASO

and

organic TikTok .

This is a high‑leverage role: you’ll take what’s founder‑led today and turn it into a repeatable, capital‑efficient acquisition engine.

⭐ WHAT YOU’LL OWN (Your Mission)
Profitably scale paid growth

across

Google Ads

and

Meta Ads , hitting

+10% MoM

growth while protecting payback.
Signal engineering

with our data analyst: choose/weight the right conversion events (trial starts, weekly renewal, revenue, predicted LTV), implement value‑based bidding, and feed better optimization signals to ad platforms.
Cash discipline & reporting:

treat spend like it’s your own; instrument clean weekly reporting (CAC, ROAS, LTV:CAC, payback by app/geo/cohort) in

Looker .
Channel expansion:

pilot





Apple Search Ads

and lead

ASO

experiments (metadata & creative/store assets), plus coordinate

organic TikTok

via a creator‑outreach intern.
Creative direction (performance) : brief a junior

motion designer

for Meta video tests; drive a tight hypothesis → creative → results loop.

WHAT SUCCESS LOOKS LIKE (90 Days)
Google:

lower blended CAC and shorten payback by improving keyword mix, auction strategy, and

conversion schema .
Meta:

launch structured tests (audiences x creatives x placements), reach stable CPAs with a clear path to scale.
Measurement:

live

Looker

dashboards (daily pacing, weekly cohort ROAS, payback view) and a single source of truth across

AppsFlyer, BigQuery, RevenueCat, Firebase, Amplitude .
Playbook:

documented testing cadence (weekly) and budget reallocation rules.

WHAT YOU’LL DO (Day‑to‑day)
Build/optimize

Google Search

campaigns for multiple apps (non‑UAC setup with

📌 Senior User Acquisition Manager (Barcelona)
🏢 Carrots
📍 Barcelona