Carrots is a fast‑moving studio building and scaling consumer subscription apps (iOS/Android). We manage meaningful monthly budgets and operate with a strict payback mindset.
We’re now hiring a Senior User Acquisition Manager to own performance across Google & Meta , engineer smarter conversion signals with our data team, and expand into ASA/ASO and organic TikTok .

This is a high‑leverage role: you’ll take what’s founder‑led today and turn it into a repeatable, capital‑efficient acquisition engine.

⭐ Profitably scale paid growth across Google Ads and Meta Ads , hitting +10% MoM growth while protecting payback.
Signal engineering with our data analyst: choose/weight the right conversion events (trial starts, weekly renewal, revenue, predicted LTV), implement value‑based bidding, and feed better optimization signals to ad platforms.
Cash discipline & reporting: treat spend like it’s your own; Channel expansion: pilot Apple Search Ads and lead ASO experiments (metadata & creative/store assets), plus coordinate organic TikTok via a creator‑outreach intern.




Creative direction (performance) : brief a junior motion designer for Meta video tests; Google: lower blended CAC and shorten payback by improving keyword mix, auction strategy, and conversion schema .
Meta: launch structured tests (audiences x creatives x placements), reach stable CPAs with a clear path to scale.
Measurement: live Looker dashboards (daily pacing, weekly cohort ROAS, payback view) and a single source of truth across AppsFlyer, BigQuery, RevenueCat, Firebase, Amplitude .
Playbook: documented testing cadence (weekly) and budget reallocation rules.

Design, launch, and scale Meta (campaign structure, creative testing matrix, value‑based bidding).
Partner with the Data Analyst to test proxy events and predicted LTV (e.g., own ASO roadmap (keyword strategy, Product Page Optimization, custom store listings, screenshots/video iterations).
Manage a creator‑outreach intern (TikTok organic + UGC partnerships

📌 User Acquisition Manager (Barcelona)
🏢 Carrots
📍 Barcelona