Carrots is a fast‑moving studio building and scaling consumer

Usted podría ser el solicitante perfecto para este trabajo. Lea toda la información asociada y asegúrese de presentar su candidatura.

subscription

apps (iOS/Android). We manage meaningful monthly budgets and operate with a strict

payback

mindset.

We’re now hiring a

Senior User Acquisition Manager

to own performance across

Google & Meta , engineer smarter

conversion signals

with our data team, and expand into

ASA/ASO

and

organic TikTok .

This is a high‑leverage role: you’ll take what’s founder‑led today and turn it into a repeatable, capital‑efficient acquisition engine.

WHAT YOU’LL OWN (Your Mission)
Profitably scale paid growth

across

Google Ads

and

Meta Ads , hitting

+10% MoM

growth while protecting payback.
Signal engineering

with our data analyst: choose/weight the right conversion events (trial starts, weekly renewal, revenue, predicted LTV), implement value‑based bidding, and feed better optimization signals to ad platforms.
Cash discipline & reporting:

treat spend like it’s your own; instrument clean weekly reporting (CAC, ROAS, LTV:CAC, payback by app/geo/cohort) in

Looker .
Channel expansion:

pilot

Apple Search Ads

and lead

ASO

experiments (metadata & creative/store assets), plus coordinate

organic TikTok

via a creator‑outreach intern.
Creative direction (performance) : brief a junior

motion designer

for Meta video tests; drive a tight hypothesis → creative → results loop.

WHAT SUCCESS LOOKS LIKE (90 Days)
Google:

lower blended CAC and shorten payback by improving keyword mix, auction strategy, and

conversion schema .
Meta:

launch structured tests (audiences x creatives x placements), reach stable CPAs with a clear path to scale.
Measurement:

live

Looker

dashboards (daily pacing, weekly cohort ROAS, payback view) and a single source of truth across

AppsFlyer, BigQuery, RevenueCat, Firebase, Amplitude .
Playbook:

documented testing cadence (weekly) and budget reallocation rules.

WHAT YOU’LL DO (Day‑to‑day)
Build/optimize

Google Search

campaigns for multiple apps (non‑UAC setup with deep links; measured via

AppsFlyer ).
Design, launch, and scale





Meta

(campaign structure, creative testing matrix, value‑based bidding).
Partner with the

Data Analyst

to test

proxy events

and

predicted LTV

(e.g., scoring trials, early‑signal models).
Run

ASA

pilots; own

ASO

roadmap (keyword strategy, Product Page Optimization, custom store listings, screenshots/video iterations).
Manage a

creator‑outreach intern

(TikTok organic + UGC partnerships on pay‑per‑view/desired KPI).
Own weekly growth review: insights, actions, reallocations—no vanity metrics.

WHAT YOU MUST HAVE (Hard Requirements)
These are

non‑negotiable .

If you don’t check all of them, please don’t apply .
Mobile apps only, consumer subscriptions.

Your track record is in

consumer subscription apps

(non‑gaming).
Hands‑on budgets & results.

You have directly managed

€100k+/month

across

Google Ads + Meta Ads

for consumer

subscription

apps and can share metrics (CAC, payback, LTV:CAC).
Meta Ads expertise.

You’ve launched and scaled Meta for

mobile apps

(creative testing, audiences, value optimization, ATT/SKAdNetwork‑aware measurement).
Google Ads for apps.

Deep knowledge of search intent, RSAs, negatives, account structure, and event/goal design for app flows.
MMP proficiency.

Strong with

AppsFlyer

(or Adjust), including in‑app event mapping, SKAdNetwork/ATT constraints, and cost ingestion.
Analytical rigor + reporting.

You’ve built actionable dashboards (preferably

Looker ) and make decisions from cohort/LTV data, not screenshots.
Owner mindset.

Frugal with spend, relentless on payback, and comfortable being challenged with data.

NICE‑TO‑HAVE (Great to see)
ASA & ASO

hands‑on experience.
Familiarity with

BigQuery

and collaborating on models (you don’t need to code; you must spec and QA).
Experience with

RevenueCat





(subscriptions),

Firebase

(events/remote config),

Amplitude

(funnels).
Experience mentoring juniors (design, interns) and building test calendars

HOW WE WORK
Stack:

AppsFlyer, BigQuery, Looker, RevenueCat, Firebase, Amplitude.
Cadence:

Daily pacing; weekly experiments & reviews; monthly strategy resets.
Culture:

High speed, high standards, zero drama. We spend

every euro

like it’s our own.

WHAT WE OFFER (Compensation & Benefits)
We offer a high-impact, high-autonomy role with a reward structure aligned to the company's growth in Barcelona.
Competitive Compensation:

We provide a

competitive base salary

dependent on your experience.
Performance Bonus:

Opportunity for an

Quarter Performance Bonus of up to 45% , tied to critical UA KPIs.
Long-Term Alignment (Equity):

We offer the

option to include equity

in your total compensation package, structured via a

vesting plan , typically initiated after a

successful introductory period .
Flexibility & Time Off:

Versátil working hours , 25 days annual leave, and

1 month of 'work from anywhere'

outside of Spain.
Executive Workspace & Tech:

Private offices at

Norrsken House Barcelona

(with complimentary membership) and a generous

€5,000 EUR

budget for professional home-office equipment.
Wellness:

Option to require a high-end Gym Membership at , including Spa Access in the same office building.
Cantina : Delicious, healthy, and flexible

in-office catering

— meals starting at just €2–€3.
Training:

Dedicated

Budget for an education program .
Career Trajectory:

A

Tailored career plan

with performance reviews and salary calibrations every 6 months.

If you made it all the way down here…
QUIT YOUR D*MN JOB

and join the crew. You won’t find another opportunity like this — because it doesn’t exist.
Come see what we’re building. Worst case? You’ll leave smarter.

Carrots Lab is an equal opportunity employer that celebrates diversity. xkdbapo All applicants will be considered regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, disability, gender identity, or expression.

📌 Senior user acquisition manager (gads & meta) (Barcelona)
🏢 Carrots
📍 Barcelona