The Position The Associate Marketing Director is accountable for the commercial regional marketing strategy and enhance product leadership of Veracyte's IVD oncology portfolio internationally. This role combines regional commercial ownership driving adoption and localization of global marketing messaging across markets with the purpose of growing the brands, increasing adoption and establish production leadership across regions. The role acts as the key bridge between global strategy and regional strategic execution, while representing the voice of the customer, market, and business in product development and commercialization decisions.

Key Responsibilities In collaboration with Global Marketing Teams, define and own the international IVD regional marketing strategy by product, segment, and geography

- Contribute to product lifecycle management providing input to the global marketing team for feature prioritization, concept development, testing, and continuous product improvement
- Provide input to the global marketing team and/or other cross functional development forums to ensure alignment with the international team for complete customer and technical requirements for product development and represent customer, and regional business perspectives In collaboration with Global Marketing teams, lead our regional Voice of Customer (VoC) initiatives including qualitative and quantitative research, market assessment, and competitive intelligence
- Lead multi-channel operational marketing execution including regional campaign planning and work cross functionally with global communications teams for campaign development, digital marketing,



and content creation across the region in sync with our integral marketing messaging Oversee content governance including creation, local approval processes, version control, compliance, and scientific accuracy
- Determine the regional strategy of key events and congresses to participate across geographies in coordination with the Global Meeting & Events team for the planning, execution and post – event management, ensuring strong external visibility and compliant scientific positioning Deliver high-impact sales enablement tools, in coordination with Global Marketing, to localize and develop impactful regional messaging frameworks, training materials, objection handling, and field support programs Drive Prosigna growth and demand generation while leading NGS strategic transition regional programs including segmentation, targeting, customer conversion programs, education initiatives, and performance tracking In collaboration with Decipher global marketing team, define and execute international IVD launch roadmap including positioning, segmentation, messaging architecture, and full commercial readiness (tools, training, infrastructure) Collaborate with Finance and Operations on forecasting, planning, and performance tracking
- Own IVD sales and marketing budget and ensure efficient allocation of resources with strong ROI discipline and performance measurement Ensure compliance with all regulatory, quality, and internal policies




- Lead IVD international distributor commercial and marketing strategy as a lever for geographic expansion in alignment with IVD regional and global objectives.

Who You Are 10+ years of marketing experience in life sciences, diagnostics, or biotech Proven experience in both strategic marketing leadership and operational execution Demonstrated experience in product lifecycle management, product development support, and commercialization Strong analytical capabilities with the ability to translate data into actionable insights Expertise in digital marketing and data-driven performance optimization About Veracyte Veracyte (Nasdaq: VCYT) is a global diagnostics company whose vision is to transform cancer care for patients all over the world.

Our Veracyte Diagnostics

Platform delivers high-performing cancer tests that are fueled by broad genomic and clinical data, deep bioinformatic and AI capabilities, and a powerful evidence-generation engine, which ultimately drives durable reimbursement and guideline inclusion for our tests, and new insights to support continued innovation and pipeline development. For more information, please visit or follow us on LinkedIn or X (Twitter). Veracyte, Inc. is an Equal Opportunity Employer and will consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status or disability status.

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📌 Associate Digital Marketing Director (Madrid)
🏢 Veracyte
📍 Madrid