Overview In this role you will lead a 12-person Content Design team within Product, shaping a cohesive content strategy that aligns with company goals and a growing AI-enabled workflow. You'll partner with cross‐functional stakeholders to set success metrics and guide content initiatives across multiple brands. You'll drive adoption of AI-powered content tools, establish human-in-the-loop processes, and ensure brand voice is preserved at scale.

This is an opportunity to influence content design at scale in a fast‐moving travel tech environment.

Compensaciones / Ventajas Prime Plus membership and benefits relocation support premium equipment and device lifecycle program

Coursera access and soft skills/tech training onboarding program hybrid work model focused on outcomes

Responsabilidades

Develop and govern a broad content strategy aligned with business objectives and AI-enabled workflows

Lead and mentor a team of 12 Content Designers and 1 Lead Content Designer

Champion adoption and optimization of an internal AI content agent to accelerate delivery and quality

Define human-in-the-loop workflows, AI prompt engineering best practices, and QA for AI-generated content

Collaborate with stakeholders to translate business goals into measurable content goals and success metrics

Align product and business priorities with user needs to drive strategic direction





Foster best-in-class content design practices as a bridge between Product and human writing

Influence stakeholders across Product and other areas to improve workflows and opportunities for AI automation

Mentor team through learning programs to upskill in AI-era competencies

Periodically review workflows to identify better ways of working and automation opportunities

Requisitos principales 5+ years in a leadership role in Content Design, content strategy, or similar

Experience scaling and managing large teams (10+ people) and managing other leads

Proven track record integrating Generative AI (LLMs, AI agents) into content workflows

Native English speaker; fluency in other European languages a plus

Experience in eCommerce or travel sector preferred

Experience working with cross-functional executive stakeholders

Strong understanding of prompt engineering, AI governance, and maintaining brand tone at scale with AI tools

Knowledge of content strategy and conversion tactics in eCommerce

Process-oriented, proactive thinker with collaboration and adaptability

Humility and sense of humor; strong influencing skills leadership collaboration influencing stakeholders

Generative AI integration (LLMs, AI agents)

prompt engineering

AI governance

📌 Content Design Manager (Barcelona)
🏢 Edreams
📍 Barcelona