Описание: Scopely is a general video game and interactive entertainment company that creates, develops, publishes, and live-operates games across mobile, web, PC, and console. Its portfolio includes Star Trek Fleet Command, MONOPOLY GO!, Pokémon GO, and other games connecting hundreds of millions of players worldwide.

Задачи Own the CRM and lifecycle communication calendar, aligning messaging with live ops events, feature releases, and key player moments

Define and evolve lifecycle strategies across new, active, lapsing, VIP, and conversion-focused cohorts

Translate product and live ops plans into actionable communication strategies

Serve as the single source of truth for outbound player messaging

Lead messaging development across push, email, in-game surfaces, and other CRM channels

Write or guide performance-driven copy tailored to player motivations

Partner with design to develop creative aligned with campaign goals

Ensure consistency in brand voice, tone, and player-first communication standards

Build and maintain a library of high-performing templates, subject lines, and creative assets

Represent CRM in sprint planning and live ops reviews

Influence feature design, including messaging surfaces, onboarding flows, and opt-ins

Align event timing, offers, and promotions with the communication strategy

Identify and prioritize data and targeting requirements for personalization and segmentation

Brief Marketing Operations on campaign builds, including targeting, timing, creative, and success metrics

Review and approve campaigns before launch





Design and prioritize experiments with CRM Analytics, including A/B tests, holdouts, and journey optimization

Analyze campaign performance and translate insights into actionable improvements

Play Star Trek Fleet Command to understand the player experience and economy

Monitor community sentiment, feedback, and trends

Participate in stand-ups, design reviews, and live ops planning

Bridge the central CRM function and the game team

Own direct-to-player campaigns end-to-end and ensure alignment across Social, Community, and Player Experience channels

Operate as a senior individual contributor with hands-on campaign execution, segmentation, and experimentation.

Требования 5+ Years of experience in CRM, lifecycle marketing, product marketing, or growth roles with hands-on channel execution

Proven experience in midcore mobile games, professionally and/or as a deeply engaged player

Strong creative instincts and the ability to write compelling, high-performing copy

Experience managing editorial or communication calendars in live service environments

Comfortable working within sprint-based development and influencing product decisions

Proficiency with CRM platforms such as Braze or Iterable and lifecycle orchestration

Strong analytical mindset and experience using data to inform strategy and optimization

Excellent cross-functional communication and stakeholder management skills

Nice to have: experience in midcore mobile games as a deeply engaged player.

Условия Office role in Barcelona Spain

No conditions specified.

📌 crm marketing manager Star Trek Fleet Command (Barcelona)
🏢 Enfint
📍 Barcelona