Overview

As Global SCF Cross-Sell Marketing Lead, you will architect and drive cross-sell opportunities between Santander Consumer Finance and Openbank. You will lead a marketing workstream within the new General Marketing Strategy & Planning team, connecting ecosystems, partners and markets to create scalable activation models. You will design pilots, build reusable playbooks, and turn insights into scalable approaches across Europe.

This role offers high-impact ownership and close collaboration with multiple functions to unlock growth. You will shape cross-market strategies that convert partner ecosystems into customer acquisition and engagement.

Responsabilidades

Map SCF and Openbank customer pools, partner ecosystems, journeys, marketing activity and commercial opportunities across priority European markets

Identify and prioritize attractive cross-sell and B2B-to-consumer opportunities based on value, potential, feasibility and impact speed

Design propositions, audience strategies, journeys and activation models linking SCF customers and partners with Openbank products

Build and manage a roadmap of pilots with hypotheses, success metrics and scale criteria





Develop business cases covering revenue potential, acquisition efficiency, customer value and implementation considerations

Create reusable playbooks, activation models and templates for adoption across markets

Track performance, synthesize learnings and recommend models to scale, adapt or stop

Collaborate with Marketing, Product, Sales, Data, Technology, Legal, Compliance and Risk across markets

Requisitos principales Significant experience in marketing, growth, partnerships, commercial strategy, lifecycle or cross-sell roles

Proven experience designing B2B2C, ecosystem, partnership or cross-sell initiatives across multiple markets

Strong commercial and analytical judgement with ability to form clear business cases and testable pilots

Good understanding of acquisition, CRM, customer journeys, segmentation and cross-sell activation

Strong stakeholder management and communication skills in international environments

Hands-on ability to create analyses, plans, briefs and recommendations stakeholder management communication cross-functional collaboration acquisition

CRM customer journeys

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