Overview In this role you will define and drive Openbanks customer acquisition strategy, shaping long-term growth across the end-to-end journey. You will work with cross-functional teams to translate insights into measurable outcomes, balancing growth with efficiency. The role combines market analysis, customer understanding, and strategic decision-making to elevate our acquisition proposition.

You join a fast-moving, collaborative team focused on digital transformation and innovation in banking.

Compensaciones / Beneficios BeHealthy wellness programme

Parental leave and childcare support

Family-friendly programmes

Integral opportunities and broad career paths

Volunteering opportunities

Competitive reward package

Responsabilidades Define and evolve Openbanks customer acquisition strategy with market analysis, benchmarking and customer insights

Design differentiated commercial initiatives and long-term acquisition propositions aligned with the value proposition

Analyze end-to-end acquisition funnel to identify conversion opportunities and optimizations





Monitor acquisition KPIs and commercial performance to inform decisions and flag risks/opportunities

Prioritize strategic initiatives and budget allocation balancing growth, quality, and efficiency

Lead cross-functional initiatives coordinating Product, Marketing, Data, Operations and Technology teams for timely delivery

Requisitos principales 5+ years in Strategy Consulting or Corporate Strategy, Growth or Commercial Strategy in Banking, Financial Services or Digital businesses

Proven experience defining growth strategies based on data and insights

Experience analyzing business performance, customer behavior and KPIs

Experience leading cross-functional strategic initiatives with multiple stakeholders

Previous experience in digital banking, customer acquisition or digital growth environments (valued)

Structured Problem Solving

Ownership & Accountability

Rigor and attention to detail

CRM & Digital Marketing ecosystems (preferred)

Banking Products & Customer Lifecycle (preferred)

Strong analytical skills and ability to translate data into strategic decisions

📌 Customer Acquisition Strategy Lead - Growth (Openbank) (Madrid)
🏢 Grupo Santander
📍 Madrid