Overview In this role, you will grow and operate PTCs global Customer Reference Program, engaging customers as advocates to showcase business impact. You'll collaborate with Marketing, Sales, Customer Success, and Product Marketing to identify and nurture customer champions and convert success stories into compelling content. You'll manage reference workflows, interviews, and assets, while coordinating across regions and time zones to maintain an ongoing cadence of customer-led storytelling.

This role offers the chance to shape advocacy programs that drive GTM value and strengthen customer trust.

Compensaciones / Beneficios Ticket restaurant card

Pension Plan

Healthcare incl. dental and vision

Hybrid work model

Diversity & Inclusion programs

Team events and social Fridays

Responsabilidades

Support the execution and growth of the Customer Reference Program by recruiting and nurturing customer advocates

Identify reference candidates via events, advisory boards, communities, and sales/marketing programs

Collaborate with Marketing, Sales, Customer Success, and Product to align advocacy with business priorities

Coordinate reference requests, interviews, case studies, videos, speaking opportunities, and peer-to-peer activities

Assist with interview preparation, scheduling, logistics, and follow-up communications

Maintain reference records in internal systems and improve data quality and visibility

Contribute to internal advocacy communications to raise awareness of reference resources

Support engagement activities for customer-led initiatives (Integral Summit, newsletters, user groups)





Administer ReferenceView and related databases ensuring accuracy and alignment to permissions, products, regions, and use cases

Manage reference recruitment workflows from intake to activation and track progress

Create and maintain customer reference slides, snapshots, account briefs, and sales-ready assets

Amplify customer stories through third-party proof-points and regular reference drumbeat

Repurpose stories into short-form content (social posts, quotes, teasers, event Copy)

Track program progress, prepare dashboards, and report on regional performance and gaps

Identify process improvements to increase efficiency and customer experience

Requisitos principales 3–5 years in Customer Marketing, Advocacy, Community Management, or related fields

Experience in B2B technology/software/SaaS or industrial environments preferred

Proven ability to manage multiple projects and stakeholders across global teams

Experience supporting customer-facing programs, communications, or events is desirable

Strong written and verbal communication skills

Ability to build relationships with customers and internal partners

Comfort with cross-functional collaboration and cross-regional coordination

Bachelors degree in Marketing, Communications, Business, or related field preferred

Willingness to accommodate occasional evening meetings for North American interviews

Fluency in English

Communication and relationship building

Collaborative and proactive mindset

Attention to detail and customer focus

CRM familiarity

Marketing automation familiarity

Event management exposure

📌 Customer Marketing Senior Specialist (Barcelona)
🏢 Ptc
📍 Barcelona