Valeria is building the future of HR and payroll in Spain. We're an AI-native platform that automates contracts, payroll, and compliance for companies with high employee turnover (hospitality, delivery, events, agriculture). We're rethinking how an entire industry works—moving from manual, error-prone processes to intelligent automation.
We're a fast-growing startup backed by top investors, disrupting a €5B+ industry that's still stuck in spreadsheets and legacy software.

We're looking for a Head of Sales with a proven track record in B2B SaaS — specifically someone who has already built and run a sales org of 20+ people with a middle-management layer , sold HR software , and operated across more than one market . Own the commercial strategy and revenue architecture : define ICP, segmentation, and pricing/packaging alignment with Product — decide which segment (SMB, mid-market, or enterprise) we go after first, with a clear rationale, rather than spreading thin across all three
Build and own the sales funnel end-to-end :



prospecting → qualification → demo → close → expansion, with defined stage criteria and conversion benchmarks at each step
Lead and scale the existing SDR/AE team toward a multi-layered org : hiring, coaching, ramp-time reduction, and performance management; Drive GTM experimentation : test and iterate outbound/inbound mix, sales motion (PLG-assisted vs. high-touch), and channel strategy based on CAC/payback data, not intuition
Bring cross-market experience to bear on strategy from day one : even while the immediate focus is Spain, use prior experience selling and leading teams in other markets to shape how Valeria's GTM and org design should evolve
Co-design the sales compensation structure with People as the team and revenue model mature, including accelerators and quota-setting logic
Lay the groundwork for international expansion : once the Spanish revenue engine is predictable, lead the go-to-market case for new geographic markets outside Spain

📌 Sales Executive (España)
🏢 ValeriaHR
📍 España