Overview

As Senior Field Marketing Manager for Southern Central Europe, you will translate global marketing programs into market-specific plans that drive pipeline and revenue. You will be embedded in the GTM leadership, collaborating with Revenue, Sales, and Partnerships to shape regional priorities and ensure local execution reflects the brand. You'll own regional strategy, budget, and performance, balancing strategic vision with hands-on delivery.

This role offers high impact across events, ABM, paid media, and partner marketing within a fast-growing SaaS environment.

Compensaciones / Beneficios competitive compensation including equity generous vacation health perks (private healthcare or gym allowance)

flexible compensation plan

Perk events mental health support

Responsabilidades

Lead the regional marketing strategy for SCEU and adapt global programs to the market

Measure and own regional pipeline generation and revenue impact

Manage the regional marketing budget for optimal ROI

Advise regional and executive GTM leadership and align marketing with commercial objectives

Translate general strategy into local execution and represent the region in the global marketing org

Collaborate with central IMT teams (PMM, content, events, campaigns, digital) to ensure local alignment

Lead regional ABM and drive targeted account conversion with revenue teams

Partner with Growth to localise paid media and support quarterly lead,



SQL, and pipeline goals

Develop regional partner marketing with Partnerships leadership and execute local campaigns

Deliver full-funnel activity (events, ABM activations, localized campaigns, ecosystem marketing)

Build relationships with industry associations, publications, influencers, and partners to boost brand and demand

Report on marketing performance and provide insights to inform planning

Provide strategic input into quarterly/annual business planning to align with revenue targets and sales capacity

Requisitos principales 6+ years in field/region marketing or integrated B2B programs in SaaS/tech

Proven ability to lead regional plans and collaborate with revenue leadership

Strong understanding of SCU market dynamics and competitive landscape

Executive presence to influence senior stakeholders and align cross-functional teams

Hands-on experience with ABM, events, and campaigns; familiarity with Salesforce and marketing automation tools (HubSpot, Marketo, 6Sense)

Data-driven with ability to track performance, derive insights, and optimise programs

High accountability, autonomy, and proactive result-orientation

Fluency in English plus Spanish or French (preferred)

Executive presence

Cross-functional collaboration

Influence and stakeholder management

ABM

Events and campaigns execution

Salesforce

📌 Field Marketing Manager - Southern Central Europe (Barcelona)
🏢 Perk
📍 Barcelona