Overview In this role you will lead the general consumer data program to enable CRM excellence and omnichannel personalization across Puig's brands. You'll govern data quality, privacy, and platform governance, partnering with Global CRM, Brands, Markets, and Tech to activate first‐party data. You'll own key consumer data products and drive cross‐functional initiatives to scale data‐driven insights and customer journeys.

This is a strategic, globally‐oriented role with a strong impact on business outcomes and data maturity.

Compensaciones / Ventajas entrepreneurial, creative and welcoming work culture learning and development opportunities international company with growth opportunities competitive compensation & benefits package

Responsabilidades

Act as business owner for core consumer data products and platforms (C360 Datamart, Bloomreach, Preference Center, Loyal Guru)

Define business requirements and translate them for Tech teams

Prioritize roadmaps and ensure timely delivery of enhancements

Evaluate and integrate new features, channels, and data flows to support CRM and engagement

Ensure platforms support first‐party data collection, personalization, loyalty growth, and advocacy

Serve as primary contact for General CRM, brands, and markets on data tools and capabilities

Collaborate with Brands, Markets, and cross‐functional teams to align strategies and needs





Ensure data ecosystem generates actionable insights (dashboards, segmentation, predictive models) and supports governance and adoption

Lead consumer data governance, ensuring alignment with KPIs and data standards across brands and markets

Oversee compliance and documentation in Collibra and Confluence

Drive continuous improvement of data quality and business rule monitoring

Support change management and adoption of global tools and governance frameworks

Ensure regulatory compliance (GDPR, consent, retention) across platforms and markets

Partner with Legal and Privacy to meet standards

Upskill teams on consumer data management

Requisitos principales 12+ years in consumer or digital data management or CRM activation

Experience in global organizations or transversal teams

Strong understanding of consumer data usage in CRM, loyalty, retail, and omnichannel

Solid knowledge of data governance, data management and data quality

SQL proficiency for querying and validating data

Experience with marketing automation, loyalty, or clienteling platforms (advantageous)

Experience in beauty, luxury, or retail (advantageous)

Excellent communication and stakeholder management skills

Strategic, proactive, structured problem‐solver

Global mindset and cultural adaptability strong communication stakeholder management influence without authority

SQL data governance data quality management

📌 Global Head of - Consumer Data (Barcelona)
🏢 Puig
📍 Barcelona