Overview In this role you drive portfolio strategy for Verisure's alarm-based offerings, partnering with Portfolio Marketing and cross-functional teams to translate customer behavior into concrete initiatives. You'll analyze alarm usage drivers, pricing impact, and opportunities for product investment to sustain growth and retention. You'll align local marketing, retention, and product teams to execute a shared roadmap.

This is a hands-on, cross-border role in Madrid with a strong emphasis on analytics and impact.

Responsabilidades Understand alarm-usage drivers and their impact on KPIs (e.g., churn, upsell)

Identify initiatives to bridge expected vs. vigente alarm usage

Analyze portfolio pricing performance with focus on retention policies

Identify product/service opportunities based on customer behavior

Align stakeholders on a shared roadmap with prioritized initiatives

Design and implement alarm-usage strategies with local teams

Collaborate with retention team to achieve shared objectives

Work with Product Development to align value proposition with portfolio needs

Ensure goals to increase alarm usage are met





Maintain communication with local Customer Marketing teams

Requisitos principales 2-3+ years of experience in leading consulting firms or start-up environments

Bachelor's degree in business management, finance, economics, or other analytical field

Multi-national and multi-cultural environment experience

Strong analytical skills to drive insights and present data-supported conclusions

Reliability and ability to deliver high-quality work under tight deadlines

Excellent written and oral presentation and communication skills

Ability to apply commercial judgment to business decisions

Effective time and project management skills

Agility in uncertain, changing environments; able to operate in ambiguity

Solution-oriented mindset with ability to work at strategic and operational levels

Cultural fit: high energy, flexibility, strong communication, and teamwork

Analytical thinking

Effective communication

Collaboration and teamwork

Data-driven decision making

Metrics and KPI analysis

Churn and retention analysis

📌 Group Porfolio Marketing Associate (Madrid)
🏢 Verisure
📍 Madrid