Overview
In this role you drive the end-to-end CRM tech stack across multiple markets to boost customer engagement and growth. You’ll partner with marketing, product and engineering to deliver data-driven automations and scalable CRM solutions. Your work ensures data quality, efficient workflows, and strong vendor management while supporting multi-market expansion. This is a hands-on, cross-functional position with a clear impact on growth and customer experience.

Compensaciones / Ventajas
- Flexible working arrangements
- LinkedIn Learning
- Sabbatical & special leave policies
- Mobility Credit
- Health Insurance
- Employee assistance program

Responsabilidades
- Lead the technical design, implementation, and optimization of CRM systems at scale
- Collaborate with marketing, product and engineering to align CRM solutions with business goals
- Develop and maintain CRM infrastructure, automate workflows and integrations, and enable personalization
- Ensure data quality, integrity, and compliance via audits and analysis




- Troubleshoot CRM performance issues and optimize system functionality
- Analyze CRM data to generate actionable insights and recommendations
- Manage technical vendors and maintain system documentation
- Create in-app messages and email templates using HTML, CSS, and JavaScript
- Write SQL and Python scripts for segmentation and ETL processes
- Oversee multi-market CRM across 9 markets and coordinate with North American engineering teams

Requisitos principales
- 3+ years of multi-country CRM experience, preferably in ride-hailing, mobility, or food delivery
- Hands-on experience configuring and optimizing CRM platforms (Braze) for mobile apps
- Proficiency in SQL, HTML, CSS, and JavaScript for CRM automation
- Strong analytical and problem-solving skills with a data-driven mindset
- Experience with API integrations and understanding of data structures and microservices
- Excellent stakeholder management and English communication skills
- Experien

📌 Senior CRM Technology Manager (Barcelona)
🏢 Freenow
📍 Barcelona