Overview As Marketing CRM Automation Manager, you'll design and run automated, personalized customer journeys across email, push, SMS, and in-app channels for The Knot Worldwide's international brands. You'll partner with CRM Strategy, Product, Analytics, and Marketing to craft data-driven programs that guide couples through the wedding planning journey. You'll apply hands-on technical know-how in SFMC and/or Braze to scale CRM initiatives in a fast-paced, general environment.

This role blends marketing instincts with technical execution to deliver meaningful customer experiences at scale. Compensaciones / Beneficios flexible vacation generous parental leave mental wellbeing support physical health benefits financial planning hybrid work model Responsabilidades Build, launch, and optimize omnichannel customer journeys and automations (email, push, SMS, in-app) using Salesforce Marketing Cloud and/or Braze Develop personalized, data-driven CRM programs including behavioral triggers and lifecycle journeys Leverage Data Extensions, SQL, and audience segmentation for precise targeting and personalization Utilize HTML, AMPScript and/or Liquid to create and tailor CRM communications Collaborate with CRM Strategy to design lifecycle campaigns and trigger-based programs Design, execute, and analyze A/B tests to optimize campaign performance Monitor performance across campaigns, channels, audiences,



and segments and provide insights Create and maintain reporting to measure effectiveness and support data-driven decisions Work cross-functionally with Marketing, Brand Partnerships, Data Engineering, Martech, and CRM Operations on initiatives and launches Serve as a subject matter expert for SFMC and/or Braze across multiple international markets Requisitos principales 3–5+ years in CRM marketing automation (building, testing, deploying campaigns) 1–3+ years hands-on experience with Salesforce Marketing Cloud and/or Braze (Journey Builder, Automation Studio, Data Extensions, segmentation, orchestration) Working knowledge of SQL, HTML/CSS, AMPScript and/or Liquid for campaign development and personalization Experience building customer journeys and lifecycle programs across multiple CRM channels Strong understanding of email marketing best practices, deliverability, and CAN-SPAM compliance Experience designing and analyzing A/B tests to improve engagement Ability to work with complex datasets to develop targeted segments and personalized experiences Strong project management and organizational skills in a fast-paced environment Excellent verbal, written, and interpersonal communication with cross-functional collaboration Proactive, curious, and solutions-oriented mindset with focus on learning and continuous improvement Experience in a global/ multi-brand context is a plus proactive and curious mindset strong collaboration and cross-functional communication attention to detail and organized Salesforce Marketing Cloud Braze Journey Builder

📌 Manager, Global CRM Marketing Automation (Barcelona)
🏢 The Knot Worldwide
📍 Barcelona