Overview

As Marketing CRM Automation Manager, you'll design and run automated, personalized customer journeys across email, push, SMS, and in-app channels for The Knot Worldwide's international brands. You'll partner with CRM Strategy, Product, Analytics, and Marketing to craft data-driven programs that guide couples through the wedding planning journey. You'll apply hands-on technical know-how in SFMC and/or Braze to scale CRM initiatives in a fast-paced, global environment.

This role blends marketing instincts with technical execution to deliver meaningful customer experiences at scale.

Compensaciones / Beneficios adaptable vacation generous parental leave mental wellbeing support physical health benefits financial planning hybrid work model

Responsabilidades

Build, launch, and optimize omnichannel customer journeys and automations (email, push, SMS, in-app) using Salesforce Marketing Cloud and/or Braze

Develop personalized, data-driven CRM programs including behavioral triggers and lifecycle journeys

Leverage Data Extensions, SQL, and audience segmentation for precise targeting and personalization

Utilize HTML, AMPScript and/or Liquid to create and tailor CRM communications

Collaborate with CRM Strategy to design lifecycle campaigns and trigger-based programs

Design, execute, and analyze A/B tests to optimize campaign performance

Monitor performance across campaigns, channels, audiences, and segments and provide insights

Create and maintain reporting to measure effectiveness and support data-driven decisions





Work cross-functionally with Marketing, Brand Partnerships, Data Engineering, Martech, and CRM Operations on initiatives and launches

Serve as a subject matter expert for SFMC and/or Braze across multiple international markets

Requisitos principales 3–5+ years in CRM marketing automation (building, testing, deploying campaigns)

1–3+ years hands-on experience with Salesforce Marketing Cloud and/or Braze (Journey Builder, Automation Studio, Data Extensions, segmentation, orchestration)

Working knowledge of SQL, HTML/CSS, AMPScript and/or Liquid for campaign development and personalization

Experience building customer journeys and lifecycle programs across multiple CRM channels

Strong understanding of email marketing best practices, deliverability, and CAN-SPAM compliance

Experience designing and analyzing A/B tests to improve engagement

Ability to work with complex datasets to develop targeted segments and personalized experiences

Strong project management and organizational skills in a fast-paced environment

Excellent verbal, written, and interpersonal communication with cross-functional collaboration

Proactive, curious, and solutions-oriented mindset with focus on learning and continuous improvement

Experience in a global/ multi-brand context is a plus proactive and curious mindset strong collaboration and cross-functional communication attention to detail and organized

Salesforce Marketing Cloud

Braze

Journey Builder

📌 Manager, Global CRM Marketing Automation (Barcelona)
🏢 The Knot Worldwide
📍 Barcelona