About Graitec Group Graitec is a global leader in Building Information Modeling (BIM) solutions, designing and developing software that helps architects, engineers, and manufacturers design smarter and better. With over 30 years of innovation and an entrepreneurial spirit, we've tripled our revenue in just five years.

Our North

Star is clear — accelerate the digital transformation of the AECO industry and model the future. We achieve this by growing our recurring revenue through innovative software and services that drive adoption, integration, and lasting value for our customers. As a integral Autodesk Platinum Partner, we combine world‐class partnerships with our own cutting‐edge software and services to drive performance and sustainability across the industry.

Growth, Agility, Innovation, Responsibility com/graitec-a-global-player The Campaign Execution team is the operational engine of Graitec's Growth Marketing function. We translate marketing strategy into always‐on, measurable programs that generate pipeline and drive revenue across 13 countries. The team spans marketing automation, content, email execution, program operations, and global campaign delivery.

We are transitioning from a leading Autodesk reseller into a global IP software company — and marketing is central to that transformation. We have brand presence, a large customer base, and a growing product portfolio. We run programs — launches, events, seasonal pushes — and we run them well.

But we have not yet built the always‐on growth engine that compounds over time: the lifecycle programs that never stop nurturing, the automation plays that respond to buyer signals in real time, and the performance loop that tells us what to scale and what to cut.

The Marketing

Director (Global Campaign Execution) builds and leads the global marketing execution engine that converts audience engagement into qualified pipeline — evolving Graitec from discrete campaigns to always‐on, AI‐enabled growth programs that compound over time. Reporting to the VP, Global Growth Marketing, the Director leads a team of five and partners across Growth Marketing, Corporate Marketing, Solutions Marketing, SDR, Sales, and Revenue Operations.



Manage the operating model within the strategic direction set by the VP — campaign frameworks, channel mix execution, audience segmentation, and the feedback loops that drive optimization Use AI tools to accelerate personalization, content generation, campaign testing, and performance analysis at scale.

Execute against campaign strategy set by the VP and Corporate and Solutions Marketing — translating strategy into activated, multi‐channel programs. Drive the campaign calendar, production timelines, and cross‐functional coordination across Growth Marketing, SDR, and Sales.

Marketing

Automation, Data & Technology Own the global marketing automation platform as a revenue system — not a broadcast tool — ensuring it operates with precision, segmentation, and measurable impact. Drive lead scoring, routing logic, nurture architecture, and CRM data quality in close collaboration with Revenue Operations. Implement the first‐party data strategy set by the VP — enabling signal‐based, personalized marketing at scale.

Evaluate and recommend AI‐powered marketing tools that improve targeting accuracy, content relevance, and campaign efficiency.

Performance

Reporting & Revenue Visibility Own marketing's performance narrative — pipeline attribution, campaign ROI, funnel conversion, and lifecycle metrics — reported to the VP and broader leadership on a regular cadence. Build the dashboards and data infrastructure that give leadership real‐time visibility into marketing's contribution to revenue. Partner & Co‐Marketing Programs Lead Autodesk MDF/MDP co‐marketing strategy and execution — moving from compliance reporting to strategic pipeline generation.

Develop co‐marketing campaigns that integrate with the broader campaign calendar and are measured against pipeline contribution. Lead, develop,



and elevate a team of five — setting high standards for execution quality, accountability, and strategic contribution. Build a team culture where feedback loops are fast, testing is the norm, and performance is visible and celebrated.

You will lead five direct reports spanning automation, content, program operations, and campaign execution: Campaign Marketing Manager — Global campaign execution, Italian market, Autodesk MDF/MDP co‐marketing.

Marketing Automation

Manager — Global automation platform, nurture architecture, lead scoring and routing.

Content

Specialist — Blog publishing, web content, editorial calendar execution.

Marketing Programs

Manager — Campaign operations, project management, product line and regional activation.

Email Execution

Specialist — Campaign build and deployment, platform operations, list management.

Corporate

Marketing — Campaign strategy, core content, brand direction Solutions Marketing — Product positioning, messaging, GTM strategy Digital Marketing — SEO/GEO, paid media, analytics, web performance Revenue Operations — Attribution, data governance, pipeline definitions, reporting In the next few years, we intend to do it again — this time driven by our own software, not just the products we resell. This Director role sits at the center of that ambition: if marketing gets this right, pipeline becomes predictable, sales cycles shorten, and the brand shifts in the market. The role converts marketing strategy into revenue outcomes.

It is accountable for the infrastructure — programs, automation, data, and reporting — that makes marketing's contribution to pipeline visible, repeatable, and scalable across all 13 countries. Performance is reviewed quarterly against pipeline and revenue contribution, campaign effectiveness, and the team's progression toward an always‐on operating model. Annual targets are set in partnership with the VP, Global Growth Marketing and Revenue Operations.

Marketing‐sourced pipeline ($ and %) Marketing‐influenced pipeline MQL to SQL to Opportunity conversion rates Campaign Performance Time‐to‐conversion by stage

📌 Marketing Director (Brand) (Barcelona)
🏢 GRAITEC
📍 Barcelona