Overview As Marketing Operations & Technology Specialist, you optimize and scale DocPlanners core marketing platforms, with HubSpot at the core. You drive operations excellence and contribute to AI-powered transformations to improve efficiency. You act as a bridge between technical execution and marketing strategy, ensuring reliable data flows and platform performance.

This role offers the chance to shape how marketing leverages AI and automation at scale, within a globally distributed team. Compensaciones / Beneficios Healthcare insurance Wellness support Generous time off Local perks (meal vouchers, transport allowances, parental leave) Career growth and learning opportunities General, diverse team and flexible work arrangements Responsabilidades Configure, maintain, and optimize marketing systems for scalability and performance Lead AI-powered workflows, agents, and emerging capabilities to automate marketing processes Manage HubSpot–Salesforce sync, ensuring data integrity and alignment Develop and refine predictive lead scoring for better prioritization and conversion Monitor workflows and resolve errors,



especially MQLs and lead routing Use data enrichment and custom actions in workflows to enhance automation Document processes, train users on best practices, and maintain CRM data hygiene Oversee data security, governance, and GDPR compliance for marketing systems Drive cross-platform integrations and collaborate with data teams and system admins Stay updated on data and tech changes, evaluating new solutions as needed Support ongoing improvements to marketing tech and AI initiatives Requisitos principales HubSpot proficiency (required) Salesforce experience a plus, especially HubSpot–Salesforce sync Interest or hands-on experience with applying AI to marketing operations Familiarity with predictive lead scoring, data enrichment, and custom-coded workflow actions Proven ability to manage multiple priorities with attention to detail Proactive mindset with initiative and follow-through Strong written and verbal communication in English Degree in marketing, computer science, business, or related field (unknown) proactive mindset strong initiative and follow-through clear communication HubSpot Salesforce AI in marketing operations

📌 Marketing Operations and CRM Expert (Hubspot) (Santander)
🏢 Docplanner
📍 Santander