Mission &

- Responsibilities

Create and deliver optimal Mx, defined as Connection x Context x Content

- Work with Audience Architect to develop the growth target persona all the way through the media experience – for inclusion in planning tools, into buying audiences and into addressable segmentation

- Allocate budget across channels based on audience and objective in conjunction with econometrics and attribution specialists

- Recommend optimum content and context based on client, brief and strategy

- Deliver overall experience and articulation of how channels work together

- Input measurement framework, including KPIs and methodology in conjunction with specialists and Mx measurement teams

Create and present Mx Story to clients

- Create the Mx guidelines in liaise with relevant internal specialist teams

- Ensure quality control on plan recommendation against Mx delivery

- Provide insightful post campaign optimization

- Contribute to the client satisfaction

- Ensure optimal Mx delivery





- Ensure audience planning and data integration from Mx brief to Mx measurement

Previous Experience &

- Industry Background

- 8 years professional experience in strategic planning

- Media, Brand

Qualifications &

- Languages

- Bachelor’s or Master’s degree in Business, Marketing or Advertising

- Languages: English (Advanced)

Soft skills &

- Competencies

- Understanding the business

- Taking initiative

- Focusing on performance

- Building collaborative relationships

- Media and media planning

- Mx Champion (Connection, Context, Content)

- Omnichannel

- Strong negotiation skills

- Elite Programmatic

- Data processing and management

- Marketing Strategy

Technical skills

- Advertising technologies

- Operational performance management tools (e.g. Pilot, Magnitude)

- Audience planning tools (e.g. Polaris)

- Office software

📌 Media Development Team Leader (Madrid)
🏢 Arena España
📍 Madrid