Overview

You will drive data-driven insights for online marketing, shaping measurement frameworks and cross‐functional analyses to optimize performance for a global travel platform. In this hybrid role in Barcelona, you'll lead analytical projects, partner with media teams, and advocate evidence-based decisions that impact marketing strategy. You'll balance rigorous analysis with real-world constraints while leveraging AI-enabled tools to enhance reporting and experimentation.

This position offers growth, a collaborative culture, and opportunity to scale measurement across multiple brands and channels.

Compensaciones / Incentivos Prime Plus membership competitive salary and benefits package flexible benefits and bonuses birthday day off relocation support equipment lifecycle program

Responsabilidades Partner with media stakeholders to align measurement with business objectives and improve decision-making

Lead end-to-end analytical projects from problem framing to insights delivery and stakeholder communication

Present evidence-based recommendations with business impact, trade-offs, risks and limitations, driving adoption

Identify and propose new analytical projects, experiments and optimization initiatives

Oversee cross-platform test-and-learn design and implementation

Develop measurement plans and analytical frameworks to evaluate marketing investments





Collaborate with Data Engineering to improve data quality, reliability, and enable new reporting views/datasets

Collaborate with Tracking and Data Activation teams to improve data availability and usability across platforms

Requisitos principales 8+ years of experience in Marketing Analytics

Strong SQL skills for complex queries on large datasets

Strong Python skills for data processing, analysis, automation and visualization

Experience designing complex analytical projects from problem definition to business recommendation

Strong analytics knowledge and ability to apply appropriate methodologies

Experience with experimentation and causal measurement methods (A/B testing, incrementality, causal inference)

Ability to identify patterns and optimization opportunities in large datasets

Experience communicating findings to senior stakeholders and influencing strategy

Ability to own complex analytical initiatives involving multiple stakeholders

Experience with marketing platforms and tools (e.g., Google Ads, Apple Search Ads, YouTube, Meta, TikTok) and tools like GA4, Appsflyer, AppTweak is beneficial

Speak up with disruptive solutions

Proactive in exploring new analytical opportunities

Strong communication with senior stakeholders

SQL

Python

A/B testing / experimental design

📌 Online Marketing Principal Analyst (Barcelona)
🏢 Edreams
📍 Barcelona