Overview You will drive data-driven insights for online marketing, shaping measurement frameworks and cross‐functional analyses to optimize performance for a general travel platform. In this hybrid role in Barcelona, you'll lead analytical projects, partner with media teams, and advocate evidence-based decisions that impact marketing strategy. You'll balance rigorous analysis with real-world constraints while leveraging AI-enabled tools to enhance reporting and experimentation.

This position offers growth, a collaborative culture, and opportunity to scale measurement across multiple brands and channels. Compensaciones / Beneficios Prime Plus membership competitive salary and benefits package flexible benefits and bonuses birthday day off relocation support equipment lifecycle program Responsabilidades Partner with media stakeholders to align measurement with business objectives and improve decision-making Lead end-to-end analytical projects from problem framing to insights delivery and stakeholder communication Present evidence-based recommendations with business impact, trade-offs, risks and limitations, driving adoption Identify and propose new analytical projects,



experiments and optimization initiatives Oversee cross-platform test-and-learn design and implementation Develop measurement plans and analytical frameworks to evaluate marketing investments Collaborate with Data Engineering to improve data quality, reliability, and enable new reporting views/datasets Collaborate with Tracking and Data Activation teams to improve data availability and usability across platforms Requisitos principales 8+ years of experience in Marketing Analytics Strong SQL skills for complex queries on large datasets Strong Python skills for data processing, analysis, automation and visualization Experience designing complex analytical projects from problem definition to business recommendation Strong analytics knowledge and ability to apply appropriate methodologies Experience with experimentation and causal measurement methods (A/B testing, incrementality, causal inference) Ability to identify patterns and optimization opportunities in large datasets Experience communicating findings to senior stakeholders and influencing strategy Ability to own complex analytical initiatives involving multiple stakeholders Experience with marketing platforms and tools (e.g., Google Ads, Apple Search Ads, YouTube, Meta, TikTok) and tools like GA4, Appsflyer, AppTweak is beneficial Speak up with disruptive solutions Proactive in exploring new analytical opportunities Strong communication with senior stakeholders SQL Python A/B testing / experimental design

📌 Online Marketing Principal Analyst (Barcelona)
🏢 Edreams
📍 Barcelona