16 sep
|
Freightos
|
Barcelona
16 sep
Freightos
Barcelona
Freightos (Nasdaq: CRGO) is the global booking and payment platform for the trillion-dollar freight industry. Hundreds of airlines and ocean liners, thousands of freight companies, and over ten thousand importers and exporters use our platform to move goods around the world faster and more efficiently. Efficient freight ultimately makes things cost a little bit less when you buy them in the store.
As the leading global freight booking platform for a massive industry, we've been crushing it with double-digit growth, year after year, supporting well over one million shipments every year. We're looking for a highly technical, data-driven Marketing Operations Lead to own and scale our marketing operations function across the business. This role sits at the center of Marketing, Sales and RevOps, ensuring our systems, processes and data work seamlessly together to power demand generation, customer lifecycle marketing, reporting and revenue growth.
You'll own our marketing technology ecosystem, optimize our lead management infrastructure, build scalable automations, maintain CRM health, and provide the reporting and insights that enable the marketing team to make better decisions. If you enjoy connecting platforms, cleaning messy data, building intelligent automations and enabling high-performing marketing teams, we'd love to meet you.
Own the marketing operations ecosystem: Manage and continuously optimize our core martech stack, including HubSpot, Zoho CRM, Zapier and other marketing and analytics tools, ensuring systems are scalable, connected and fit for purpose. Design and manage workflows, lead routing, scoring, lifecycle processes and other automations that improve campaign execution, lead management and operational efficiency.
Own CRM & data quality: Ensure the accuracy,
consistency and health of our marketing database through segmentation, deduplication, enrichment, data governance and ongoing CRM optimization.
Enable campaigns & lifecycle marketing: Support the marketing team with the operational setup and QA of emails, forms, landing pages, lists, workflows and nurturing programs, ensuring campaigns are properly tracked and optimized. Build and maintain dashboards and reporting that provide visibility into funnel performance, campaign effectiveness, attribution, pipeline generation and key marketing KPIs.
Manage integrations & data flows: Build and maintain integrations between HubSpot, Zoho, website, product and third-party platforms using tools such as Zapier, APIs (Domo and others) and webhooks, working closely with Product, Engineering and RevOps where needed. Identify operational bottlenecks and opportunities for automation, standardization and AI-enabled efficiencies, continuously improving how Marketing operates and scales. Work closely with Marketing, Sales, RevOps, Product and Engineering to ensure strong alignment across systems, processes, data and the overall customer journey. 5+ years of marketing operations experience, preferably B2B (SaaS preferred). ~ Extensive experience working with HubSpot: ~ Marketing Hub ~ Strong experience managing CRM platforms (Zoho CRM experience is highly preferred).
~ Extensive experience building integrations using Zapier or similar automation platforms. ~ Experience with lifecycle marketing, lead management and CRM architecture. ~ Strong understanding of marketing attribution and funnel analytics. ~ Detail-oriented with strong technical and analytical skills and knowledge of BI tools. ~ Strong ability to juggle multiple projects, stay organized, and prioritize quickly. ~ Highly competent Hubspot specialist.
Experience with a variety of tools (Domo, Zoho, Zapier). BA in marketing, business, communications, technology or similar area Familiarity with SQL or querying marketing data.
Experience with BI platforms such as Looker Studio, Tableau or Power BI.
Experience implementing AI-powered marketing workflows and automation. Understanding of data privacy regulations (GDPR, consent management and data governance).
Experience supporting international or multi-product marketing teams.
Excellent
English - Written and verbal skills. We work hybrid, allowing you to enjoy quiet days at home, free from traffic, with in-office days, to meet your fabulous team face-to-face just 5 days a month. We strive for professional development and continuous learning.
Alongside career support and guidance, you'll receive an annual training budget for personal and professional development. A multicultural integral team makes global freight easier. Some cool perks such as Private Health Insurance, Ticket Restaurant, and Flexible Remuneration options for nursery, transport, and restaurant vouchers.
Flexible schedule & intensive working hours on Fridays so that you can enjoy a longer weekend :) Our office in Torre Glories is located in the center of the tech HUB in Barcelona and has stunning city views.
📌 Operational Marketing Manager (H/M) (Barcelona)
🏢 Freightos
📍 Barcelona