Overview In this role you drive partner-generated growth in Spain, aligning with a cross-functional team to turn partnerships into measurable pipeline and revenue. You design and own the partner generation plan, crafting GTM plays and ensuring initiatives translate into results. You'll operate at the intersection of Demand Gen, Marketing, Sales and Partnerships, balancing strategy with hands-on execution.

Your work will shape scalable growth playbooks and leverage AI-enabled approaches to accelerate impact.

Compensaciones / Incentivos High growth environment

Wellhub (gym and outdoor classes)

Cobee expense management

Language classes

Office breakfasts and organic fruit

Pet-friendly office

Responsabilidades

Own the pipeline generation strategy for partners in Spain and translate shared goals into growth plans and revenue opportunities

Build and execute joint GTM strategies with partners across events, campaigns, outbound plays, co-marketing and partner enablement

Analyze funnel performance, pipeline creation, ROI and influenced revenue to optimize where to invest

Create repeatable growth playbooks scalable across partners while adapting to each partner's needs

Experiment with new channels, messages, formats and working methods to source qualified pipeline

Leverage AI and technology to speed up campaign creation, prospecting, analysis and GTM execution





Build strong relationships and align stakeholders around shared priorities and execution plans

Collaborate cross-functionally with Sales, Marketing, Product and other teams to connect partner initiatives to the wider GTM strategy

Own the revenue metrics for the partner portfolio and seek ways to increase impact

Maintain a proactive, autonomous approach and a bias for action in a fast-growth environment

Requisitos principales Native Spanish and professional-level English

Strong commercial and business mindset focused on pipeline and revenue

2–5 years of experience in Demand Generation, Growth, B2B Marketing, Sales, Partnerships or related roles

Comfort with owning numbers and using data to drive decisions and prioritization

Strategic thinker who can define GTM strategy and execute campaigns personally

Autonomous and proactive with a solution-oriented mindset

Strong stakeholder management and communication skills to influence partners and internal teams

Data-driven and analytical with ability to link campaigns to funnel and revenue outcomes

Builder mentality in ambiguous, high-growth environments

Bias for action in a fast-moving setting

Stakeholder management

Proactivity

Analytical mindset

Demand generation

B2B marketing

GTM strategy

📌 Partner Demand Generation Manager Spanish Market (Barcelona)
🏢 Factorial Hr
📍 Barcelona