Overview In this role you will build and scale partner-driven demand programs to generate pipeline across Middle East, Caribbean, and SEE, with UKI as a future expansion. You'll work at the crossroads of Partnerships, Marketing, and Sales to enable a reseller ecosystem through coordinated campaigns, events, content, and co-marketing initiatives. You'll adapt global strategies to local markets, drive cross-functional collaboration, and shape the foundation for growth in high-potential regions.

This is a hands-on, fast-paced opportunity to influence revenue through partner-led demand and regional activation.

Compensaciones / Ventajas private health insurance high growth, multicultural environment

Wellhub fitness benefits

Cobee expenses management language classes breakfast in the office and organic fruit

Responsabilidades

Own and execute the partner demand generation strategy for ME, Caribbean, and SEE to drive qualified pipeline through indirect channels

Plan and manage co-marketing campaigns with partners (events, webinars, email, digital/paid, ABM, local activations)

Develop market-specific marketing plans adapting global strategy to local dynamics and partner maturity

Build partner marketing playbooks, campaign kits, and enablement materials aligned with brand and messaging

Own Marketing Development Plans (MDPs) with partners, including budgets and pipeline targets

Collaborate with Partnership AEs and Sales to align ICP, messaging, and pipeline goals

Identify opportunities to activate customer bases with partners to generate demand

Monitor campaign performance and optimize based on data, focusing on partner-sourced pipeline and revenue

Manage partner marketing budgets,



timelines, agencies, and external vendors

Support partner onboarding and activation to leverage marketing for demand and growth

Improve partner marketing processes and scale successful initiatives across markets

Work cross-functionally with global Marketing, Content, SEO, Paid, Events, and Sales teams

Build foundations for future UKI ownership and integrate UKI experience into Partner Marketing strategy

Prepare to take on broader market responsibility as the business evolves

Foster collaboration and win-win partner relationships to accelerate growth

Requisitos principales 3–5 years in demand generation, partner/channel marketing, or B2B marketing, preferably in SaaS/tech

Experience with UKI market and its B2B/SaaS landscape

Proven ability to plan and execute multi-channel campaigns (events, webinars, email, digital/paid, ABM, content, partnerships)

Experience with indirect sales models (resellers, distributors, referral partners)

Ability to collaborate with Sales and Partnerships to translate activity into pipeline and revenue

Strong commercial mindset focused on business impact

Project management and organization skills across multiple markets

Data-driven with ability to measure and optimize KPIs

Comfort in fast-paced, high-growth environments

Native-level English or equivalent professional fluency

Nice to have: experience in B2B SaaS/HR tech, international markets, familiarity with HubSpot/Salesforce, MDFs/MDPs, partner enablement materials

Additional: customer-facing or commercial experience and stakeholder management skills collaboration proactivity solution-oriented

HubSpot

Salesforce

Marketing automation

📌 Partner Demand Generation & Marketing Manager - Growth Markets (Barcelona)
🏢 Factorial Hr
📍 Barcelona