You'll work at the crossroads of Partnerships, Marketing, and Sales to enable a reseller ecosystem through coordinated campaigns, events, content, and co-marketing initiatives. You'll adapt global strategies to local markets, drive cross-functional collaboration, and shape the foundation for growth in high-potential regions. Compensaciones / Beneficios private health insurance Cobee expenses management breakfast in the office and organic fruit Own and execute the partner demand generation strategy for ME, Caribbean, and SEE to drive qualified pipeline through indirect channels Plan and manage co-marketing campaigns with partners (events, webinars, email, digital/paid, ABM, local activations) Develop market-specific marketing plans adapting global strategy to local dynamics and partner maturity Build partner marketing playbooks, campaign kits, and enablement materials aligned with brand and messaging Own Marketing Development Plans (MDPs) with partners, including budgets and pipeline targets Monitor campaign performance and optimize based on data, focusing on partner-sourced pipeline and revenue Manage partner marketing budgets, timelines, agencies,



and external vendors Support partner onboarding and activation to leverage marketing for demand and growth Improve partner marketing processes and scale successful initiatives across markets Work cross-functionally with general Marketing, Content, SEO, Paid, Events, and Sales teams Build foundations for future UKI ownership and integrate UKI experience into Partner Marketing strategy Prepare to take on broader market responsibility as the business evolves Requisitos principales 3–5 years in demand generation, partner/channel marketing, or B2B marketing, preferably in SaaS/tech Experience with UKI market and its B2B/SaaS landscape Proven ability to plan and execute multi-channel campaigns (events, webinars, email, digital/paid, ABM, content, partnerships) Strong commercial mindset focused on business impact Project management and organization skills across multiple markets Data-driven with ability to measure and optimize KPIs Native-level English or equivalent professional fluency Nice to have: experience in B2B SaaS/HR tech, international markets, familiarity with HubSpot/Salesforce, MDFs/MDPs, partner enablement materials Additional: customer-facing or commercial experience and stakeholder management skills HubSpot Salesforce Marketing automation

📌 Partner Demand Generation & Marketing Manager - Growth Markets (Barcelona)
🏢 Factorial Hr
📍 Barcelona