16 sep
|
Amgen
|
Barcelona
Overview In this role you will steer the strategic direction and performance of Cardiovascular assets within Amgen. You will lead integrated brand initiatives, drive growth, and shape messaging for key therapies in a high-impact area. The role offers the chance to influence market access, patient impact, and the competitive positioning of cardiovascular medicines.
Compensaciones / Beneficios Vast learning and career development opportunities Versátil work arrangements Lead development and execution of integrated brand strategies aligned with business objectives Own brand performance metrics, budget management, and delivery of results Create promotional campaigns, messaging, programs, and tools for commercial teams Coordinate cross-functional collaboration with sales, medical affairs, access, market research, legal, regulatory,
and compliance Manage end-to-end promotional material approvals through legal and medical review Drive omnichannel marketing initiatives leveraging digital platforms to engage HCPs and expand brand reach Partner with key opinion leaders, global teams, and affiliates for aligned execution Collaborate with market access and pricing to align value proposition with payer needs Develop and deliver training programs for field force effectiveness Master's degree with 4+ years of experience, OR Bachelor's degree with 6+ years of experience, OR Excellent communication and project management Brand strategy, segmentation, positioning, and messaging Omnichannel marketing and digital platform engagement
📌 Product Manager - Biotech (Barcelona)
🏢 Amgen
📍 Barcelona