Overview As Global SCF Cross-Sell Marketing Lead, you will architect and drive cross-sell opportunities between Santander Consumer Finance and Openbank. You will lead a marketing workstream within the new General Marketing Strategy & Planning team, connecting ecosystems, partners and markets to create scalable activation models. You will design pilots, build reusable playbooks, and turn insights into scalable approaches across Europe.

Map SCF and Openbank customer pools, partner ecosystems, journeys, marketing activity and commercial opportunities across priority European markets Track performance, synthesize learnings and recommend models to scale, adapt or stop Collaborate with Marketing, Product, Sales, Data, Technology, Legal, Compliance and Risk across markets Requisitos principales Significant experience in marketing, growth, partnerships, commercial strategy, lifecycle or cross-sell roles Strong commercial and analytical judgement with ability to form clear business cases and testable pilots Good understanding of acquisition, CRM, customer journeys, segmentation and cross-sell activation Hands-on ability to create analyses, plans, briefs and recommendations CRM

📌 Product Manager de Marketing (Boadilla del Monte)
🏢 Grupo Santander
📍 Boadilla del Monte