Overview In this role you drive Salesforce Marketing Cloud-powered marketing initiatives within the Barcelona hub, partnering with business owners, marketing teams, and external partners. You shape feature delivery for campaigns, optimize journeys and data-driven metrics, and lead backlogs in an agile setting. You'll balance hands-on implementation with strategic product direction to support digital marketing transformation.

This is an opportunity to influence marketing automation at scale while collaborating across cultures.

Compensaciones / Ventajas Driving transformation

Career and development within TAKKT AG and Haniel Group

Flexible and smart working arrangement

Central office location with good transport links; tele-work options

International environment and team-building trip to Germany

Company laptop

Responsabilidades Define and prioritize product backlog for Salesforce Marketing Cloud-based campaigns

Collaborate with cross-functional teams to design, implement and optimize customer journeys (Journey Builder) and CloudPages

Configure and leverage Salesforce Einstein for AI-driven marketing automation

Measure digital marketing metrics,



analyze customer data, and optimize campaigns and workflows

Identify architecture and process-improvement opportunities across design, development, and IT deployment

Lead feature discovery and manage sprint planning for marketing automation features

Present complex topics clearly to stakeholders and ensure alignment with business goals

Requisitos principales 2-3 years of experience with Salesforce Marketing Cloud

Experience with e-commerce platforms

Proficiency in SQL

Experience in an agile environment; ideally with scaled agile framework

Knowledge of digital marketing and/or CRM; familiarity with Google Analytics and channel tracking

Knowledge of HTML; basic knowledge of JavaScript, Java, JSP or PHP desirable

Fluency in English

Possession of Salesforce Marketing Cloud Consultant certificate (preferred)

Clear communication (oral and written)

Cross-functional collaboration

Hands-on and reliable work style

Salesforce Marketing Cloud (including Journey Builder, CloudPages, Einstein)

SQL

Google Analytics

📌 Product Manager Salesforce_Remote Barcelona
🏢 Social You
📍 Barcelona