Overview

As Recruitment Marketing Specialist, you'll help attract top talent for Preply by shaping events, campaigns, and content that connect with engineering, AI, design, and commercial audiences. You'll partner with TA, Brand, and leaders to translate hiring goals into measurable attraction activities, while improving candidate journeys and employer reputation. This role blends creativity with data, influencing how we build a stronger talent pipeline at scale.

You'll work in a collaborative, metrics-driven environment that values impact and continuous iteration.

Responsabilidades

Develop attraction plans for priority chapters (Engineering, Data/AI, Design, Commercial)

Collaborate with TA and hiring leaders to align on goals and where to engage talent

Coordinate with Brand and Employer Brand on campaigns, content, careers-page updates, and event materials

Identify internal proof points to inspire employer brand content

Design and run talent events (meetups, conferences, activations) with TA and Chapter Leads

Generate engaging event concepts (booth experiences, speaking slots, follow-up journeys) and nurture candidate conversations

Own Glassdoor strategy: responses, themes, and profile improvements

Manage paid and organic recruitment campaigns (LinkedIn ads, job boards, niche platforms)

Enhance the careers page to optimize candidate journeys and measure impact

Measure and report KPIs (reach,



engagement, leads, conversion, pipeline) and share learnings with stakeholders

Provide input to improve where time, energy, and budget are invested

Requisitos principales 4+ years in recruitment marketing, talent marketing, employer brand activation, or related field in a fast-growing tech business

Strong relationship-building with TA, Brand, hiring leaders, and employees

Creative mindset for attracting talent via events, communities, campaigns, and touchpoints

Hands-on events experience (meetups, conferences, sponsorships, booths, activations)

Understanding of how recruitment marketing supports hiring pipelines, not just brand awareness

Data-informed approach with ability to measure, learn, and improve

Strong briefing skills translating hiring context into clear briefs for Brand, Employer Brand, TA

Confidence engaging with technically oriented and senior stakeholders (Engineering, Data/AI, Product, Design)

Comfort using AI tools to enhance efficiency

Experience with LinkedIn paid ads, job boards, talent platforms, Glassdoor, or employer reputation channels

Advanced English level

Based in or willing to relocate to Barcelona or Kyiv and be onsite for events/hiring surges

Relationship-building

Creativity

Data-informed decision making

LinkedIn paid ads

Job boards

Glassdoor

📌 Recruitment Marketing Tech Lead (Barcelona)
🏢 Preply
📍 Barcelona