The OpportunityLocation: Barcelona Language: English (mandatory) Puig is seeking a highly experienced and visionary Global Head of Media Data to build and lead a best-in-class media data capability across Paid, Owned, and Earned ecosystems with our CRM, Consumer and Media Data & Insight Team (Consumer & AI Accelerator Office team), supporting our portfolio of brands across all markets.This role is critical to transforming media data into a core business driver, enabling:•
smarter investment decisions•
advanced performance measurement•
scalable AI and data use casesThe Head of Media Data will act as a central pillar between Business, Data and Tech, ensuring that media data is structured, reliable, and fully activated to deliver measurable impact.Scope & Team LeadershipYou will lead a multidisciplinary team including:•
Global Paid Media Data Manager•
Global Social Data Data Manager•
Global Media Data Product Manager•
Global Media Tracking ManagerYou will build a strong center of expertise, combining:•
media analytics•
data governance & tracking•
data productsWhat you'll get to do1. Media Data Strategy & Transformation•
Define and lead the general Media Data strategy and roadmap•
Position media data as a strategic asset supporting business growth and transformation•
Build a long-term vision integrating: o
measuremento
consumer understandingo
AI-driven use cases2. Advanced Measurement & Performance Excellence•
Lead end-to-end media measurement strategy, including: o
Attribution frameworkso
Brand & performance measurement•
Oversee econometric and advanced analytics approaches to: o
quantify marketing impacto
optimize media investmentso
support budget allocation decisions•
Drive the evolution towards holistic, cross-channel performance measurement3. Media Data Ecosystem, Governance & Tracking•
Define and enforce global media data standards, including: o
tracking frameworks (tagging, pixels, taxonomy)o
KPI harmonizationo
data models across Paid /
📌 Global Head of (Madrid)
🏢 Puig
📍 Madrid