Overview

As Brand Manager III IBIT, you will lead multi-market publishing for VALORANT in the EMEA region, translating general vision into local, culturally resonant campaigns. You will align product direction, marketing strategy, and esports delivery to deepen player engagement and business impact. You'll own regional publishing strategies, drive cross-functional collaboration, and manage sizable budgets to deliver authentic player experiences.

This role offers influence over product decisions and GTM plans across markets, with a strong emphasis on player empathy and measurable outcomes.

Compensaciones / Beneficios open paid time off policy flexible work schedules medical, dental, and life insurance parential leave for you and family retirement benefits with company match donations to charitable organizations

Responsabilidades Develop and own a cohesive multi-market publishing strategy for the region aligned with global product goals

Translate global priorities into tailored regional plans to maximize engagement and ROI

Represent the region in global product discussions, shaping decisions with regional insight

Lead integrated GTM plans connecting product beats, esports moments, creator activations,



and cultural opportunities

Oversee large budgets and make data-driven investment choices across markets

Build and align cross-disciplinary teams across publishing, esports, community, creative, and commercial functions

Track performance across campaigns and markets, applying insights to optimize strategy and execution

Cultivate strong relationships with regional partners, media, agencies, and key influencers to amplify impact

Requisitos principales 7+ years in publishing, marketing, or product management (games/tech preferred)

Proven experience leading high-impact multi-market campaigns from planning to execution

Ability to influence product direction with market insights and player advocacy

Strong leadership with cross-functional and distributed team management

Deep understanding of FPS gaming culture and VALORANT community

Exceptional communication skills in Spanish and English

Strong budget ownership with ROI-focused track record across markets leadership cross-functional collaboration communication multi-market campaign management budget stewardship data-driven decision making

📌 Senior Brand Manager IBIT - VALORANT (Barcelona)
🏢 Riot Games
📍 Barcelona