Overview In this role you will lead CRM initiatives to grow and retain Freenow's global user base, shaping lifecycle strategies and multi-channel engagement. You'll work within the central CRM team across 9 markets, driving data-driven campaigns and cross-functional programs that boost activation and retention. You'll mentor junior teammates, optimise experiments, and align communications with business priorities.

This is a chance to influence growth at a scale that supports cities thriving through smarter mobility. Compensaciones / Incentivos Flexible working arrangements LinkedIn Learning Sabbatical & special leave policies WeRoad partnership Birthday off 24th December off and 31st December off? (wording in ad) Responsabilidades Define and implement lifecycle strategies to activate, engage, and retain users across 9 markets Own end-to-end automation creation across channels (email, push, in-app, SMS, etc.) Advise and coach junior CRM team members on best practices for global and local initiatives Optimize performance through behavioural data, A/B testing,



and reducing friction in journeys Lead cross-functional projects (dashboards, lifecycle segmentation, process optimisation, experimentation frameworks) Manage and optimise CRM automations to align with lifecycle stages and business priorities Identify business opportunities and collaborate with Marketing, Product, local teams, and North American counterparts Coordinate prioritisation and execution in a fast-paced, multi-market environment Requisitos principales 5+ years of experience in CRM, lifecycle marketing, or customer engagement (regional/global) Hands-on experience with CRM platforms (Braze a plus) Strong project management and stakeholder management skills Ability to prioritise and manage diverse initiatives across time zones Data-driven mindset using quantitative and qualitative insights Excellent English communication; other European languages are a plus Cross-functional collaboration Stakeholder management Clear communication CRM platforms (Braze preferred) Lifecycle marketing A/B testing design and analysis

📌 Senior CRM Manager (F/M/D) (Barcelona)
🏢 Freenow
📍 Barcelona