Overview In this role you will partner with performance marketing to translate data into measurable growth. You will build and deploy models, run experiments, and shape marketing investments across channels. You'll collaborate with cross-functional teams to scale strategies and uncover high-impact opportunities.

The role combines data science, experimentation, and analytics to optimize ROI in a global education marketplace. Join a fast-paced, human-led, tech-enabled environment that values learning and impact.

Compensaciones / Incentivos monthly lessons allowance

Learning & Development budget time off for self-development equity health insurance relocation package

Responsabilidades Collaborate with performance marketing teams to develop data solutions for optimizing campaigns, budgets, and results

Apply recommendation systems and clustering to identify effective combinations of search terms, ad copies, and landing pages

Scale new channels and refine targeting and bidding through regression models that assign predictive weights to funnel events

Lead rollout of LTV models and use insights to guide marketing investments and cross-functional strategy





Design and analyze A/B tests to measure marketing effectiveness using causal inference methods

Work with Data Engineering to build scalable data pipelines and evolve ETL processes while adopting new tools

Contribute to cross-company initiatives aligning with the data organization's vision

Support applying predictive models in performance marketing channels

Requisitos principales Extensive experience as a Data Scientist in a B2C performance marketing context

Knowledge of bidding, incrementality, and attribution

Skilled in developing and deploying machine learning models

Experience with experimentation and A/B test design/evaluation

Experience in marketplaces or digital businesses with performance marketing

Strong SQL and Python coding skills

Creative, proactive approach to developing and evaluating new solutions

Advanced written and verbal English communication

Creative mindset

Proactive attitude

Curiosity and problem-solving

SQL

Python

Machine learning model development and deployment

📌 Senior Data Scientist - Marketing (Barcelona)
🏢 Preply
📍 Barcelona