Own on-site conversion end to end for a $1Billion+ e-commerce brand. Find where the revenue is leaking, and decide what changes.
Up to AED 37,000/month (tax-free) + monthly performance bonus of up to 25% of base
Location:
Dubai, UAE (On-site) with relocation assistance and visa support
Growth path
from here is Director of Conversion & Experimentation → fluid scope at the intersection of experimentation, merchandising strategy, and site revenue ownership. What takes 4-5 years elsewhere happens in 1-2 here.
We've been AI-first since December 2023:
session recordings and heatmap data run through AI summarisation before a hypothesis is written, and test concepts are generated and pressure-tested with AI before they reach Design. You'd be building on a foundation, not evangelising one.
Role Overview
Puffy, a market-leading, nine-figure D2C brand and Top 5 US mattress brand with over $1Billion in sales, is hiring a Senior CRO Manager to own on-site conversion rate optimization with authority over the experimentation roadmap, UX and merchandising direction,
purchase-journey design, and the optimization backlog, reporting directly to the VP Digital Experience & Conversion.
This role exists to convert behavioural and quantitative data into revenue the business can bank, building the hypothesis pipeline, testing standards, and prioritisation system that let conversion improve without executive attention on every decision. It is a senior individual-contributor seat with no direct reports, where influence comes from evidence.
The Problems You'll Own:
- Primary
: Grow conversion on a site that already converts: A three-person analytics team owns the data infrastructure and pipelines, so tracking and reporting are already built — you start with clean data, not six months of tagging. The site receives high traffic supported by $2M+/month in digital advertising, but test duration depends on eligible traffic, conversion rates, and the size of the effect being measured and a
📌 Senior CRO Manager (España)
🏢 Puffy
📍 España