W BarcelonaOVERVIEWReports to the Director of Catering Sales.Working within the Catering Sales team, this position has the responsibility for responding to all banqueting & events enquiries without accommodation in order to maximize revenue & utilization of meeting space, working to ensure, at a minimum, delivery of budgeted revenues. The Catering Sales Manager will manage and convert all business, including contracting, and the vigente operating of the function in addition to managing the function diary inventory. The Catering Sales Manager must demonstrate high energy levels & provide consistently high levels of customer service, in accordance with W Standards & Programs.

Processes & Procedures

Conduct site inspections for prospect, tentative event and catering business

Compile contracts, be ready to negotiate clauses, calculate cancellation and attrition policies that guarantee the reception of the event revenue on time. Assisted by the DoCS

Ensure the standard W template of responses is used and that enquiry handling follows the EAME Divisional Event Enquiry handling guidelines





Responsible for the organization of small-scale events and short-term enquiries.

Manage the wedding planning from start to finish, guiding and advising, until the coordination of the wedding.

Ensure correct timeline for response back to client is defined by client expectations, which will vary for each request and must be confirmed with client at time of enquiry. (Standard response time is within 24 hours of receiving enquiry)

Identify operational limitations and sell only what we advertise and can effectively manage operationally

Work closely with the Group Sales team to action enquiries and convert business.

Maximize revenue by managing minimum consumptions depending on the dates

Participate in trainings and other sales-related meetings as required

To ensure that all enquiries are entered into and reviewed on Recaps in order to review suitability of business.

Creation of BEO

📌 Catering Sales Coordinator (Madrid)
🏢 HOSPITALITY CONNECTION BARCELONA
📍 Madrid