[Please note this is a Direct Search led by Bacardi, Applications from agencies will not be accepted nor will fees be paid for unsolicited CVs.]

Responsibilities:
- Lead a team of 4-10 Primos in charge of managing the Advertising & Promotion budgets for Europe, LAC & Global Functions of the company.
- Ensure the A&P; COE promotes collaboration and uses best practices to provide strategic reporting and analytic support to the organization.
- Lead the global expansion of the A&P; COE to ensure all the regions and global functions are supported.
- Standardize all the services under scope across regions/global organizations to deliver the best possible services within a framework of constant innovation.
- Lead the organization to develop a strong business partnership with our stakeholders.
- Active participation in Trans4mation project in areas of A&P; controllership
- Lead financial planning and analysis, budgeting, and forecasting processes for A&P; across regions, markets and Global Functions
- Build and maintain dynamic financial models to evaluate business performance, assess risks,



and support data-driven decision-making in a rapidly changing environment.
- Achieve a high level of integral process efficiency and effectiveness.
- Develop a mindset of continuous improvement in the organization by constantly striving for ways to: leverage process efficiencies on a global basis and drive down “end-to-end” process costs while improving quality and performance.
- Develop and manage a high-quality talent base, looking for the Best Talent for the Best 10, mentor and coach all the Primos in the organization to progress on their development plans.

Skills:
- Substantial working financial knowledge including experience in, general accounting processes, Financial Planning and Analysis, and budget management.
- Proven leadership abilities, including demonstration of Bacardi values and collaborative leadership style with experience in developing and retaining staff.
- Ability to wor

📌 Manager A&P COE (Barcelona)
🏢 Bacardi
📍 Barcelona