Agency :

Havas Media Group Spain

Job Description :

We are looking for a highly skilled and experienced Senior Paid Media Specialist with a strong expertise in Search Engine Marketing (SEM) and a key specialization in either Paid Social Advertising or Programmatic Advertising. You will play a pivotal role in planning, executing, and optimizing high-performing digital campaigns for our clients, maximizing ROI and helping achieve their business objectives.
Key Responsibilities
1. SEM Specialization (Core)
- ### End-to-End Campaign Management: Plan, implement, and manage advanced campaigns across search platforms such as Google Ads and Microsoft Advertising (Bing Ads). This includes Search, Display, Demand Gen, Performance Max (PMax, including Shopping and Google Merchant Center), and, ideally, Video and Mobile App campaigns.
- ### Continuous Optimization: Develop and execute SEM strategies, from initial campaign setup to ongoing optimization of account structures, keywords, ad creatives (creative refreshes), bidding strategies, and budgets.
- ### Quality and Efficiency:



Conduct proactive traffic analysis and cleansing to ensure maximum investment quality and efficiency.
- ### Performance Analysis and Strategy: Analyze and interpret performance data to identify trends, uncover optimization opportunities, and recommend innovative strategies.
- ### Audience Management: Configure and manage advanced audience targeting, segmentation, exclusions, and activation of high-value audiences.
- ### Data Integration: Synchronize and leverage data from CRM systems and web analytics tools (e.g., Google Analytics) to enable accurate attribution and a 360-degree view of the customer journey.
2. Additional Specialization (Preferred)
A. Paid Social Advertising
- ### Platform Management: Proven expertise in managing and optimizing campaigns on leading platforms such as Meta Ads (Facebook/Instagram) and TikTok Ads. Experience with Pinterest Ads, X Ads (formerly Twitter Ads), and Snapchat

📌 Channel Expertise Consultant (Madrid)
🏢 Havas
📍 Madrid