The Web & Digital Marketing Manager will be responsible for driving digital engagement, lead generation, customer insights, and online brand visibility across all markets and business units. This role will own the company's digital ecosystem, ensuring the website, email marketing, social media channels, and digital acquisition activities operate effectively to support revenue growth.
The successful candidate will combine strategic thinking with hands-on execution and possess a strong understanding of digital marketing, analytics, website management, customer segmentation, and marketing technology. They will also have strong stakeholder management skills with the ability to engage with senior managers. Prior experience and knowledge of international corporate services including legal set-up, transfer pricing, accounting, tax compliance is required.
Key Roles and Responsibilities
Website Management & Optimization
- Own, maintain, and continuously enhance the corporate website to ensure optimal performance, usability, and user experience
- Coordinate website updates, content publishing,
and technical improvements,
- Identify opportunities to improve website conversion rates and customer engagement
- Ensure all website content reflects brand, product, and commercial objectives
- Monitor website health, functionality, security, and compliance requirements
Digital Demand Generation
- Develop and execute digital acquisition strategies that attract qualified prospects and support commercial growth objectives
- Support Director of Strategic Growth Marketing acquisition campaigns through digital channels and lead generation initiatives
- Ensure all website-generated leads are accurately captured, tracked, and routed through the CRM system
- Monitor lead quality, source attribution, and conversion performance
Segmentation & Customer Insights
- Develop audience lists and campaign segmentation to improve targeting and campaign effectiveness
- Analyze customer, prospect, and
📌 Web & Digital Marketing Manager (Madrid)
🏢 Auxadi
📍 Madrid