*Location:* Come and join us either in Barcelona, Berlin or Hamburg

Freenow by Lyft empowers smarter mobility decisions helping people to move freely and cities to thrive.

We are looking for a senior CRM Manager to join our diverse and driven team. In this role, you’ll play a key part in achieving ambitious growth targets by engaging and retaining our global user base through impactful, data-driven CRM strategies.

---
YOUR DAILY ADVENTURES WILL INCLUDE:
- As part of the central CRM team, you will: maximise customer value by defining and implementing lifecycle strategies that activate, engage and retain users across our 9 markets
- Own end-to-end automation creation process, from ideation to execution, across multiple channels (email, push notifications, in-app, SMS…)
- Advise and coach more junior team members on best in class CRM for global and local initiatives, ensuring the right message reaches the right user at the right time
- Optimise performance using behavioural data, designing and analysing A/B tests, and reduce friction in the customer journey




- Lead cross-functional projects, such as dashboard creation, lifecycle segmentation, process optimisation, and experimentation frameworks
- Manage and optimise CRM automations, aligning communications and themes with lifecycle stages and business priorities
- Identify business opportunities and bring them to life together with Marketing, Product, local teams and North American counterparts

---
TO BE SUCCESSFUL IN THIS ROLE:
- 5+ years of experience in CRM, lifecycle marketing, or customer engagement – ideally at a regional or integral level
- Hands-on experience with CRM platforms (experience with Braze is a plus)
- Strong project management and stakeholder management skills, with the ability to influence across teams, markets, levels and time zones
- Ability to effectively prioritise and manage a diverse set of initiatives in a fast-paced environment
- A data-driven mindset, using both quantitative and qualitati

📌 Senior CRM Manager (Barcelona)
🏢 Freenow by Lyft
📍 Barcelona