[Please note this is a Direct Search led by Bacardi, Applications from agencies will not be accepted nor will fees be paid for unsolicited CVs.]

Responsibilities
- Execute implementation of the “Winning In” customer marketing strategy in KC.
- Building long-term relationships with key strategic customers.
- Ownership of the A&P; budget and tools allocated to the City.
- Responsible to coordinate and update bottom-up plan worked with BM’s and aligned with Field Manager and Customer Marketing Managers.
- Ensure negotiation, definition and execution of tailor made visibilities and activations in Key Cities with perfect execution.
- BTL Agency Management: from briefing to execution.
- Evaluation of Activities developed in the City, M&E; for Key Activities to ensure we continue with proven growth driver activities.
- Influence during IAP process to ensure resources and activities needed are covered during IAP process.

Skills
THE SKILLS AND EXPERIENCE NEEDED TO CREATE YOUR LEGACY:




- You will have an unrivalled passion for the On Trade and experience of delivering moments of “wow” in the sector.
- Minimum 3 years sales or marketing experience working preferably in the On Trade channel.
- Experience of working with and influencing stakeholders to develop and implement clear agendas and longer-term execution plans.
- Experience in balancing long and short-term priorities to create efficiencies.
- Comprehension of competitive market for brand and category. Comfortable interpreting data to develop initiatives to grow the brand in line with company values.
- Experience of managing a budget and across multiple stakeholders.
- Negotiation skills.
- English and Spanish required.

LEADERSHIP AGILITY

At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.
- Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciat

📌 Activation Manager (Barcelona)
🏢 Bacardi
📍 Barcelona