Experteer Overview
In this role you drive the Winning In customer marketing strategy in Key Cities, building lasting partnerships with strategic customers and owning the Au0026amp;P budget for the City. You will coordinate cross-functional plans with BM’s, Field Managers and Customer Marketing Managers, ensuring tailored activations and flawless execution. You’ll lead BTL agency engagements, evaluate activity effectiveness, and advocate for necessary resources during the IAP process. This position offers impact in a dynamic, On Trade environment and opportunities to shape growth through data-driven initiatives.

Compensaciones / Incentivos
• Implement the Winning In customer marketing strategy in Key Cities
• Build long-term relationships with strategic customers
• Own the Au0026P budget and tools for the City
• Coordinate and align bottom-up plan with BM's, Field Manager and Customer Marketing Managers
• Negotiate, define and execute tailored visibilities and activations in Key Cities
• Manage BTL agency from briefing to execution




• Evaluate activities (Mu0026E) for key city initiatives to sustain growth
• Influence resource allocation during the IAP process

Responsabilidades
• Minimum 3 years sales or marketing experience in On Trade
• Experience in influencing stakeholders to develop and execute clear agendas and long-term plans
• Ability to balance long- and short-term priorities to improve efficiency
• Understanding of competitive market dynamics for brand and category; ability to derive initiatives from data
• Budget management experience and stakeholder coordination
• Negotiation skills
• English and Spanish proficiency

Requisitos principales
• Competitive pay package
• Paid time off and volunteer day
• Retirement/pension plan
• Health and wellbeing benefits
• Life and critical illness insurance
• Employee assistance programs

📌 Activation Manager (Barcelona)
🏢 Bacardi
📍 Barcelona